OriginalDigital in China: Der weltweit größte Online-Markt

Digital in China: Der weltweit größte Online-Markt

  • 25 min

With 800 Million users, China is the world’s biggest digital market. But the digital ecosystem is vastly different from what you know in the West: no Facebook, no Google, but Baidu, Alibaba and Tencent. As China is increasingly influential worldwide, understanding these specificities is becoming of key importance. From the Great Firewall to digital shopping behaviors, mobile payments and WeChat, this course, in partnership with digital transformation agency 31Ten, will give you a fundamental grasp of the Chinese online dynamics. This course will help you to understand what is happening in China, and to what extent they can export their unique innovation model.


Sie können:

  • Have a comprehensive overview of China’s online market
  • Know the fundamental differences between Western and Chinese Digital markets
  • Kapitel:

    • Inside the Great Firewall
    • Digital is ruling China

    Sie können:

  • Understand why WeChat is the ‘home screen of China’
  • Know how China has become the world’s biggest and most dynamic digital shopping market
  • Be aware of what a cashless society looks like
  • Kapitel:

    • A Cashless Society
    • WeChat: One app to rule them all
    • Chinese digital shopping behavior
    Digital in China: Der weltweit größte Online-Markt

    Voir l'étude de cas