CASE STUDY

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24,000

SALES REP
Trained

17,000

CERTIFICATES
Delivered

14

LANGUAGES
Available

3

CONNECTIONS
Per month

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Teaching dealers around the world about the products and the brand in order to increase sales.

Book a demo

Overview

Tag Heuer’s objective is to train dealers worldwide so that they acquire perfect knowledge of the collections as well as the brand’s values and watchmaking know-how.

The digital learning program aims to go beyond basic product training and to implement an ambassadors program.

The choice was made to use a fun, flexible and interactive tool that can be deployed in all markets.

Since 1860, watchmaking pioneer TAG Heuer has been blending technological innovations, high-precision timekeeping and cutting-edge designs to create products whose performance continues to shape the passing of time.

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Sector

Luxury

Watchmaking

ENJEU_FORMATION PRODUIT

Challenge

Product

Training

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Targer

Direct sellers

Retailers

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Challenge

TAG Heuer’s watches are distributed through a network composed of 75% multi-brand stores and 25% own-brand boutiques. The aim is:

  • That salespeople appropriate the brand so that they become its ambassadors, especially in independent retail outlets where TAG Heuer needs to stand out from the crowd.
  • To go beyond basic product training and implement an ambassadors program.

Solution

TAG Heuer is training 24,000 salespeople around the world via a MOOCs’ paltform available in 14 languages  All the online courses aim:

  • To ensure perfect knowledge of the collections as well as the brand’s values,
  • To share fundamentals of watchmaking know-how,
  • To develop selling skills

The choice was made to use a fun, flexible and interactive tool that can be deployed in all markets

Solution_TAG_HEUER@2x

Results

24,000

TRAINED SALES REP
Worldwide

17,000

CERTIFICATES
Delivered

14

LANGUAGES
Available

12

BATTLES

3 CONNECTIONS

Per month and per user

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Do you have a digital learning project? Do you face sales training challenges?

Book a demo

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Colette Vullierat Chrigui

Training Director

We were looking for a modern way to reach sales staff in real time. The content is very comprehensive. It has ten modules, including the history of the brand and its expertise –very handy knowledge for new recruits – as well as product information highlighting new developments, after-sales service, and so on..”

User

TAG HEUER

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