Pearson France OriginalCrisis communication

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Crisis communication

  • 45 min
  • 72 questions
  • 9 videos

A crisis that hits a company can have devastating effects! It is therefore important to understand what a crisis is and, above all, know how to communicate well when it occurs.
To handle it well, you must anticipate it beforehand and be reactive and agile when it happens.
This course will allow you to be ready and understand all the issues raised by a crisis in terms of communication. How should you define your communication strategy? Who should you be addressing? Which media should you choose?

Basic

You will be able to :

  • Understand what a crisis is
  • Prepare your crisis communication
  • Chapters:

    • What is a crisis?
    • Anticipating the Crisis and its Communication
    Advanced

    You will be able to :

  • Establish your crisis communication
  • Know how to choose your communication channel
  • Chapters:

    • Determining a Crisis Communication Strategy According to the Context
    • Organizing Your Crisis Communication
    • Choosing Your Message
    • The Message and Its Audience
    Coach

    You will be able to :

  • Understand how to communicate with the media
  • Know how to communicate on digital media
  • Chapters:

    • Media Relations
    • Digital Crisis Communication
    • A Case Study: United Airlines

    A crisis that hits a company can have devastating effects! It is therefore important to understand what a crisis is and, above all, know how to communicate well when it occurs.
    To handle it well, you must anticipate it beforehand and be reactive and agile when it happens.
    This course will allow you to be ready and understand all the issues raised by a crisis in terms of communication. How should you define your communication strategy? Who should you be addressing? Which media should you choose?

    Crisis communication
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