FABERNOVEL OriginalCustomer Experience as a Performance Lever

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Customer Experience as a Performance Lever

The eras of productivity and finance, based on products and financial results are far behind us: when the new economy of the 21st century places uses and the customer at the heart of its strategy, it’s the whole value chain that’s disrupted. But how can this transition be made successfully and above all, how can the impact of your company’s customer strategy be measured? This course will help you to answer these questions.

Basic

You will be able to :

  • Understand the business model of platform companies
  • Place the customer at the heart of your strategy
  • Know what ARPU, NPS and CSAT mean
  • Chapters:

    • From the Traditional to the New Economy
    • The New KPIs
    Advanced

    You will be able to :

  • Attract 🧲 => Engage 💍. => Monetize 💵
  • Identifying, building, implementing and operating your own KPIs
  • Chapters:

    • The Customer Life Cycle: From Attention to Revenue
    • Build your Own KPIs
    Customer Experience as a Performance Lever
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