Coorpacademy OriginalFrom “Mass Market” to “One to One” Targeting

From “Mass Market” to “One to One” Targeting

  • 65 min
  • 120 questions
  • 3 videos

Three modules to understand everything about targeting by “traditional” media and the new forms of personalized marketing made possible by the Web. The future of targeting (new audience measuring techniques, multi-screen behavior, tracking between devices, predictive targeting…) will also be discussed at length.

Basic

You will be able to :

  • Discover the basics involved in targeting “traditional” media
  • Grasp the concept of targeting in e-marketing, with a focus on behavioural targeting
  • Chapters:

    • Some key concepts in targeting
    • From intrusion to behavioural
    • Methods of targeting in e-marketing
    Advanced

    You will be able to :

  • Analyse TV audience measurement and its changes
  • Understand the changes required in measuring media audiences
  • Chapters:

    • New audience measures
    • Measuring media audiences
    • TV Ad Targeting on Twitter
    • Better targeting with “SoLoMo”
    • Overview of different forms of targeting
    Coach

    You will be able to :

  • Understand Amazon’s advertising strategy
  • Learn how to track an individual across devices
  • Discover the principles of predictive targeting
  • Discover the various innovations in targeting
  • Understand TV targeting via mobile
  • Chapters:

    • How does Amazon build an advertising empire ?
    • Retargeting on mobiles
    • Cross Device Tracking
    • Predictive targeting
    • Targeting in RTB
    • Innovation to support targeting
    • To a new TV targeting
    From “Mass Market” to “One to One” Targeting
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