Elephant at Work OriginalNew Businesses

New Businesses

  • 60 min
  • 9 questions
  • 72 videos

The digital revolution has made everything move faster: communications, data collection, propagation of information, innovation, etc. We now have instant access to everything: the good practices of a company as well as the bad, the tastes and behaviours of their customers, etc. To avoid missing out on an opportunity, one must be mindful of trends and changes in profiles. This is what this subject will provide by using concrete examples.


You will be able to :

  • Appreciate the scope of the Big Data phenomenon and its impact on the global economy
  • Understand the revival of the customer experience thanks to the digital era, via the Starbucks model
  • Measure the importance of the mobile in e-commerce and the challenges it provides for on-line sales.
  • Chapters:

    • Big Data: The essence of business in the 21st Century
    • Starbucks: A digital user experience
    • A mobile-centric approach to connected retail

    You will be able to :

  • Identify the opportunities of open innovation
  • Understand the concepts of frugal innovation and a circular economy
  • Comprehend the added value of sustainable development in business via the Interface case study
  • Chapters:

    • Procter & Gamble: Pioneer of open innovation
    • Safaricom, star of frugal innovation
    • Interface: the human face of capitalism

    You will be able to :

  • Define social entrepreneurship and the B Corp concept
  • Measure the danger of business corruption
  • Understand the importance of establishing ethics programmes
  • Chapters:

    • B Corp: making profit sustainable
    • Siemens, from corrupt to ethical
    • Corruption: A relentless struggle
    New Businesses