Coorpacademy OriginalOnline Video

Online Video

  • 75 min
  • 120 questions
  • 3 videos

Online videos have established their status as an essential professional communications tool. In this discipline, you’ll discover how firms have adapted to internet users’ new habits. You’ll also learn how to use video to boost your brand awareness. This course will give you the keys for producing your videos, selecting your hosting platform, and managing your own online channel!

Basic

You will be able to :

  • Be familiar with the history of online video
  • Name the main hosting platforms
  • Master the major online video uses
  • Understand how TV has adapted to viewers’ new habits
  • Chapters:

    • The Rise of Online Videos
    • Major Online Video Practices
    • Hosting Platforms
    Advanced

    You will be able to :

  • Understand the interest of online video for your firm
  • Determine if you should produce your own videos or outsource their production
  • Enhance your videos’ visibility
  • Know whether you need to create an online channel
  • Manage your videos’ copyright
  • Chapters:

    • Online Video: The Stakes are High for Your Business
    • Editorial Advice for Flawless Videos
    • Creating Videos and Increasing their Visibility
    • To have an online channel or not to have an online channel? That is the question…
    • YouTube and Copyright Issues
    Coach

    You will be able to :

  • Distinguish the two major advertising video formats
  • Understand what skippable ads are
  • Analyze and understand your audience
  • Be familiar with the new audience measurement practices
  • Define social TV
  • Name the new economic models born with online video
  • Chapters:

    • Advertising Video Advantages and Formats
    • Video Ads: Watch or Skip ?
    • Ad Blocking: Users Rebel
    • Analyzing and Understanding Your Audience
    • Towards a New Audience Measurement
    • The new audiovisual market business models
    • Online Video Trends
    Online Video
    Close