Minds & More OriginalSocial Selling

Social Selling

  • 35 min
  • 56 questions
  • 7 videos

With the development of the internet and hyperconnectivity, we no longer buy in the same way. We study, we compare, we look for other people’s opinions… before forming our own. To win us over, sellers therefore have to adopt a strategy in line with our behaviours, and go and look for us where we are to be found: on social networks. One technique is vital for this purpose: Social Selling. In this course, you will discover good practices for improving your digital brand image… and reaching your target!

 

Basic

You will be able to :

  • Understanding the challenges of Social Selling and the main tactics to be used
  • Optimising your LinkedIn profile to cultivate your digital brand image
  • Chapters:

    • What is social selling?
    • Build your digital brand image
    Advanced

    You will be able to :

  • Mastering Boolean search techniques and LinkedIn functions to easily find your targets
  • Monitoring the activity of your targets with Twitter lists and Google Alerts
  • Chapters:

    • Find and “profile” your buyers
    • Social monitoring methods and tools
    Coach

    You will be able to :

  • Sharing your content to meet the needs of your targets, by making use of the right tools
  • Composing a catchy message and alternating communication channels
  • Adopting an effective routine and tracking Social Selling KPIs
  • Chapters:

    • Position yourself as an expert
    • Optimise your first contacts
    • 30 minutes per day to boost your sales
    Social Selling
    Close