Coorpacademy OriginalThe Mobile Revolution

The Mobile Revolution

  • 75 min
  • 98 questions
  • 3 videos

How to enter the mobile web? Application or site? iOS or Android? What is responsive design? What is the internet of things? Plenty of questions you need to be able to answer nowadays. Because one thing’s for sure, mobile internet usage is here to stay! While, paradoxically, companies themselves are behind the times…

Basic

You will be able to :

  • Understanding the various developments in the mobile world
  • Being familiar with the main reasons for getting into the mobile world
  • Defining users’ needs and the strategies best adapted to their needs
  • Chapters:

    • Mobile device history
    • Why should you go mobile ?
    • Mobile internet user expectations and behavior
    Advanced

    You will be able to :

  • Knowing the advantages and disadvantages of an app over a mobile site
  • Mastering the basics of m-commerce
  • Being familiar with the keys for launching a mobile app
  • Knowing how to make your presence on mobile devices profitable
  • Learning how to list your mobile site
  • Chapters:

    • Website or App ?
    • How do you launch an app ?
    • A good platform for a good Business Model
    • Mobile listings
    • M-commerce and physical points of sale: what’s at stake with geolocation
    Coach

    You will be able to :

  • Setting up a marketing campaign on mobile devices
  • Understanding what is at stake in mobile advertising
  • Knowing how to maximize an app user’s life cycle
  • Understanding the Internet of Things phenomenon
  • Comprehending what is done with our personal data on mobile devices
  • Understanding the importance of a good cell phone network
  • Seeing the potential of Africa and Asia in terms of mobile devices
  • Chapters:

    • Using Text Messaging for Your Mobile Marketing
    • Advertising on Mobile Devices
    • Maximizing Users’ Lifetime Value
    • Mobility and Personal Data
    • The Internet of Things
    • No mobile revolution without a good network
    • The Mobile Revolution in Africa and Asia
    The Mobile Revolution
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