Coorpacademy OriginalThe user experience

The user experience

  • 75 min
  • 120 questions
  • 15 videos

For companies, the user experience is a major concern. Users want companies to be authentic while also offering products and services that are tailored to their needs. To do this, some companies do not hesitate to implement new working methods which suit users’ needs, such as Lean Startup, Experience Map, MVP, user management and CRM techniques. You will learn more about these concepts in this lesson.

Basic

You will be able to :

  • Identify key success factors that internet giants have in common
  • Comprehend how internet giants go where no man has gone before
  • Understand which challenges national players have to tackle
  • Chapters:

    • Key factors behind the Internet Giants
    • The importance of authenticity
    • User experience and the ‘User First’ principle
    Advanced

    You will be able to :

  • Understand the key lines of development for internet giants
  • Comprehend the magnitude of data exchanged each minute online
  • Understand the logic of “User First!”
  • Know the history of French internet giants
  • Chapters:

    • The Lean Startup method
    • The Minimum Viable Product
    • The permanent beta approach
    • Design UX
    • The Experience Map
    Coach

    You will be able to :

  • Understand advanced concepts of product development
  • Understand issues concerning personal data
  • Identify opportunities offered by the globalisation of the internet
  • Comprehend the necessity of speed and performance of websites
  • Chapters:

    • Creating an emotional response with the Minimum Loveable Product
    • CRM and the customer relationship
    • What are the goals of CRM?
    • CRM applications
    • Customer experience and load time
    • Customer comments in the user experience
    • Customer experience and personal data
    The user experience
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