aufeminin OriginalUsing social commerce to build your brand image

Using social commerce to build your brand image

  • 30 min
  • 48 questions
  • 6 videos

Unlike e-commerce, social commerce involves building a community, an ambassador for your brand. But the community must be nurtured if it is to thrive. Understanding the target inside out, encouraging interaction, developing an appropriate brand image, working with influencers, etc. Your strategy has to be aligned with your customer’s expectations. Follow this guide for some essential tips on working with social commerce!

Basic

You will be able to :

  • Understanding the essentials of social commerce
  • Discovering the benefits and fundamentals of a single-product strategy
  • Chapters:

    • What is social commerce?
    • Defining one’s social commerce strategy
    Advanced

    You will be able to :

  • Mastering the techniques you need to build and run a community that supports your brand image every day
  • Developing your brand image through storytelling techniques
  • Chapters:

    • Building and running a community
    • Creating a unique story
    Coach

    You will be able to :

  • Mastering the challenges associated with the act of purchasing: “mobile first”, conversion rate, retargeting, and more.
  • Finding out which influencer to choose based on your target and how to prepare a brief tailored to their profile
  • Chapters:

    • Improving the act of purchasing
    • Working with influencers
    Using social commerce to build your brand image
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