FABERNOVEL OriginalWeChat, the application that is connecting China

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WeChat, the application that is connecting China

  • 30 min
  • 48 questions
  • 6 videos

It’s intangible, yet it weighs in at several billion dollars on the stock market. It didn’t even exist 10 years ago and yet today, for over a billion users, it’s their digital identity card, transport ticket, wallet, business card, messaging service, and ecosystem. Most people on Earth are still unaware of its existence and yet in 2020, its penetration rate is over 80% in China. So what is it? You guessed it, it’s WeChat, the Super-App developed by Tencent in 2011. Let’s decipher together how this services ecosystem has risen to dominance in one part of the world, and is set to impact all of us tomorrow.

Basic

You will be able to :

  • Analyze the history of digital in China
  • Understand the strategic choices made by Tencent in launching WeChat
  • Share the mobile-centric vision of the WeChat creators
  • Chapters:

    • The Genesis of a Must-Have Super-App
    • The Story of a Successful Scale-Up
    • Mobile Only
    Advanced

    You will be able to :

  • Understand the WeChat business model
  • Have a comprehensive vision of the variety of the WeChat ecosystem and how it works
  • Anticipate the international deployment of WeChat
  • Chapters:

    • Value Creation at the Centre of the Model
    • An Ecosystem of Local Champions
    • WeChat on the International Scene

    It’s intangible, yet it weighs in at several billion dollars on the stock market. It didn’t even exist 10 years ago and yet today, for over a billion users, it’s their digital identity card, transport ticket, wallet, business card, messaging service, and ecosystem. Most people on Earth are still unaware of its existence and yet in 2020, its penetration rate is over 80% in China. So what is it? You guessed it, it’s WeChat, the Super-App developed by Tencent in 2011. Let’s decipher together how this services ecosystem has risen to dominance in one part of the world, and is set to impact all of us tomorrow.

    WeChat, the application that is connecting China
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