CASE STUDY

82%

COURSES
Completed

MINUTES OF LEARNING
Per month per user

13 000

CERTIFICATES
Validated

Ensuring each employee understands and actively contributes to the major transformation Michelin is going through.
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Overview

With a €22 billion turnover and 115 000 employees, Michelin is tyre N0.1 worldwide. The group is present in 170 countries, and places technical and operational innovations at the heart of its strategy. Its ambition is to rank amongst the world’s most innovative and high-performing companies in sustainable mobility.

Michelin trains its workforce in digital culture, new working methods and innovation, so that each employee can contribute to the digital transformation of the company and face the challenge of manufacturing 4.0. This enables all departments of the group to be more successful and foster synergies between each other.

Sector

Industry

Challenge

Transformation

Target

18 000 employees

Challenge

Offering everyone a better way forward – that’s Michelin’s purpose. It applies to the various activities of the Group related to mobility, but also to all employee development within the company.
To keep moving forward and stay one step ahead, Michelin has to increase digital culture, digitize all activities and develop technical, operational and managerial transformations.

Solution

The Michelin Group has been using a learning platform powered by Coorpacademy since 2016, in order to massively upskill and reskill their employees on their strategic transformations. Over 1 400 courses, including custom made Michelin content, are available in 8 languages to address this major challenge.

Beyond offering a very high-quality learning content, the main objective is that many learners adopt the platform and keep coming back. This year, the results are excellent: +54% of new learners vs an objective of +36%. In order to make the engagement constantly grow, Michelin decided to:

Create certificates rewarding pre-conceived learning paths: 13 000 certificates have been obtained. They validate learners’ upskilling in subjects such as digital transformation, new technologies (such as Artificial Intelligence or Blockchain), or in customer relationships.
Determine profit-sharing plans by the obtention of learning certificates on the platform
Animate the learners’ community with operations every month.

Results

82%

OF COURSES
Completed

MINUTES OF TRAINING
Per mont per user

13 000

CERTIFICATES
Obtained

Do you have learning projects, do you face uspkilling issues or digital transformation challenges?

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Catharina Bot

Progress Leader & Change Manager

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