CASE STUDY

IFCAM_LOGO_SLIDE
600

SESSIONS
Per day

8%

USERS REACHED COACH LEVELS
One week after launch

85%

POSITIVE FEEDBACK
On the forum

IFCAM_LOGO_COLOR

Recruiting and engaging customers with a MOOC for the general public.

Book a demo

Overview

The Crédit Agricole Group is a mutual and cooperative group: 9,7 million members and 52 million customers  across 49 countries. Its innovative Strategic Ambition 2020 programme confirms its role as a universal customer-focused retail bank.

The “MOOC Achat Habitat” platform, available to all free of charge, helps first-time buyers through the purchase of their home. It follows a young couple, Lucile and Aurélien, as they prepare their home buying project.

Through video courses and a playful web series in 6 episodes, the Crédit Agricole Group positions itself in this key step in banking life.

This approach is at the heart of a countrywide communication plan.

SECTEUR_BANQUE

Sector

Bank

Insurance

ENJEU_GRAND_PUBLIC

Challenge

Communication

General Public

cible-redoute

Cible

End-consumers

General Public

Challenge_ifcam@2x

Challenge

The Crédit Agricole and LCL banks want to position themselves as partners of their existing and future customers, to help first-time buyers through the purchase of their home, which is a key step in their personal life as well as in their customer journey in banking.

Solution

  • The “MOOC Achat Habitat” platform, available to all free of charge, helps first-time buyers through the purchase of their home. It follows a young couple, Lucile and Aurélien, as they prepare their home buying project.
  • Through video courses and a playful web series in 6 episodes, the Crédit Agricole Group positions itself in this key step in banking life.
  • This approach is at the heart of a countrywide communication plan.
Solution@2x_ifcam

Results

600

SESSIONS
Per day

85%

ROI
Beyond objectives

8%

USERS REACHED COACH LEVELS
One week after launch

iPhone_Х_Mockup@2x_ifcam
logo-coorp

Do you have a project of digital learning, do you face marketing and communication challenges?

Request a demo

testimonial_achat_habitat
gros guillemet achat habitat

Sophie B.

USER MOOC ACHAT HABITAT

Very intuitive for a first home purchase! Thank you for all this useful information!

Soraya B. et Priscilla D.

MOOC ACHAT HABITAT

Interesting MOOC to learn the process for a first-time buyer.

I’m just starting using the MOOC and I’ve already noticed that some info I thought I knew was wrong…