CASE STUDY

Overview

The Crédit Agricole Group is a mutual and cooperative group: 9,7 million members and 52 million customers  across 49 countries. Its innovative Strategic Ambition 2020 programme confirms its role as a universal customer-focused retail bank.

The “MOOC Achat Habitat” platform, available to all free of charge, helps first-time buyers through the purchase of their home. It follows a young couple, Lucile and Aurélien, as they prepare their home buying project.

Through video courses and a playful web series in 6 episodes, the Crédit Agricole Group positions itself in this key step in banking life.

This approach is at the heart of a countrywide communication plan.

Challenge

The Crédit Agricole and LCL banks want to position themselves as partners of their existing and future customers, to help first-time buyers through the purchase of their home, which is a key step in their personal life as well as in their customer journey in banking.

Solution

• The “MOOC Achat Habitat” platform, available to all free of charge, helps first-time buyers through the purchase of their home. It follows a young couple, Lucile and Aurélien, as they prepare their home buying project.

• Through video courses and a playful web series in 6 episodes, the Crédit Agricole Group positions itself in this key step in banking life.

• This approach is at the heart of a countrywide communication plan.