Usbek & Rica OriginalAttention in the digital age

Usbek & Rica

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Attention in the digital age

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Emails, notifications, social networks, targeted advertisements … In the era of digital civilization, we don’t know where to start! Some people find this worrying: do we still know how to pay attention? Is attention in crisis? Today, it’s at the heart of the economy and a source of profit: without knowing it, every day we are exposed to mechanisms designed to capture our attention. Why and how? Can we invent more respectful digital technologies and rethink attention? This is what this course invites you to explore in a fun way.

Basic

You will be able to :

  • Understand the impact of the digital context on attention
  • Define the attention economy

    • Chapters:

    • The Attention Crisis
    • The Attention Economy
    Advanced

    You will be able to :

  • Describe the workings of attention
  • Identify how our attention is captured by digital technologies
  • Identify dark patterns

    • Chapters:

    • The Mechanisms of Attention
    • Capturing Attention in the Digital Age
    • Zoom on “Dark Patterns”
    Coach

    You will be able to :

  • Imagine more responsible technologies
  • Suggest alternative models for our attention
  • Rethink attention collectively

    • Chapters:

    • Digital Technology and Ethical Design
    • Beware of Attention: Educate or Legislate?
    • Towards an Attention Ecology

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