Coorpacademy OriginalBoost your sales thanks to mobile

Coorpacademy

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Boost your sales thanks to mobile

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How to enter the mobile web? Application or site? iOS or Android? What is responsive design? What is the internet of things? Plenty of questions you need to be able to answer nowadays. Because one thing’s for sure, mobile internet usage is here to stay! While, paradoxically, companies themselves are behind the times…

Basic

You will be able to :

  • Understanding the various developments in the mobile world
  • Identify mobile users’ expectations and practices
  • Choosing between a mobile website and an application

    • Chapters:

    • Mobile device history
    • M-commerce: a colossal market
    • Website or App?
    • How do you launch an app?
    Advanced

    You will be able to :

  • Learning how to optimize your mobile site’s SEO
  • Mastering the various mobile advertising formats
  • Set up SMS push notifications
  • Defining the concepts of geomarketing and geofencing

    • Chapters:

    • Mobile SEO and ASO to boost visibility
    • Advertising on Mobile Devices
    • Using Text Messaging for Your Mobile Marketing
    • M-commerce and physical points of sale: what’s at stake with geolocation
    Coach

    You will be able to :

  • Grasping what happens to our personal data on mobile devices
  • Understanding the Internet of Things phenomenon
  • Learning how to maximize the lifecycle of an app user

    • Chapters:

    • Data security and confidentiality in m-commerce
    • The Internet of Things and m-commerce
    • Maximizing Users’ Lifetime Value

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