You will be able to :
Chapters:
- What is a crisis?
- Anticipating the Crisis and its Communication
Pearson France OriginalCrisis communication
Crisis communication
- 45 min
- 72 questions
- 9 videos
Recommend to a colleague
A crisis that hits a company can have devastating effects! It is therefore important to understand what a crisis is and, above all, know how to communicate well when it occurs.
To handle it well, you must anticipate it beforehand and be reactive and agile when it happens.
This course will allow you to be ready and understand all the issues raised by a crisis in terms of communication. How should you define your communication strategy? Who should you be addressing? Which media should you choose?
Basic
Advanced
You will be able to :
Chapters:
- Determining a Crisis Communication Strategy According to the Context
- Organizing Your Crisis Communication
- Choosing Your Message
- The Message and Its Audience
Coach
You will be able to :
Chapters:
- Media Relations
- Digital Crisis Communication
- A Case Study: United Airlines
They also liked
A crisis that hits a company can have devastating effects! It is therefore important to understand what a crisis is and, above all, know how to communicate well when it occurs.
To handle it well, you must anticipate it beforehand and be reactive and agile when it happens.
This course will allow you to be ready and understand all the issues raised by a crisis in terms of communication. How should you define your communication strategy? Who should you be addressing? Which media should you choose?