Coorpacademy OriginalLead Generation

Lead Generation

  • 65 min
  • 120 questions
  • 3 videos

Numerous methods can be put in place to generate traffic for your website: advertising, email campaigns, contests… all good ways to attract new clients. This 3-level course will allow you to understand how to optimize your return on investment and make your business last. Develop your expertise of display strategies and the difference between real-time bidding and direct buying.


You will be able to :

  • Discover the tools used for traffic generation
  • Understand the differences between different media costs
  • Chapters:

    • Levers for generating traffic towards a web site
    • Types of advertising costs
    • Performance Display

    You will be able to :

  • Increase your knowledge of e-mailing, affiliation and display
  • Understand the concept of Paid Owned Earned
  • Chapters:

    • E-mailing
    • A worldwide success “à la française” : Criteo
    • Competitions for lead generation
    • Paid Owned Earned
    • Affiliation platforms

    You will be able to :

  • Understand tracking
  • Know how to optimise ROI (Return On Investment) for display campaigns
  • Increase your knowledge of RTB (Real-Time Bidding)
  • Grasp the major stages involved in display evolution
  • Find out how to generate traffic to points of sale
  • Chapters:

    • The main tools for online tracking
    • Optimising the ROI of display campaigns
    • Differences between RTB and “Direct Buying”
    • Everything you need to know about trading desks
    • Interaction between Display and RTB
    • The Display story
    • Directing traffic to your store

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