You will be able to :
Chapters:
- Generation “C”
- Key figures in Multiscreen
- Multiscreen development
Multi-Screening Behaviour
- 65 min
- 120 questions
- 3 videos
Recommend to a colleague
Smartphones, desktop computers, laptops, tablets… We possess more and more gadgets that are connected to the Internet. And, more and more, we are beginning to use them at the same time! The propagation of the multi-screen phenomenon, Generation C (for Connected)’s new customs, the development of new ways of writing, and the strategies employed by Web Giants… In 3 modules, learn to seize communication opportunities in these trends.
Basic
Advanced
You will be able to :
Chapters:
- Media consumption around the world
- 10 ways of using multi-screen opportunities (# I)
- 10 ways of using multi-screen opportunities (# II)
- Shazam : the new multi-screen communication tool?
- Multiscreen consumer behavior
Coach
You will be able to :
Chapters:
- The new connected screens
- Is connected TV a failure?
- Responsive vs Adaptive Design
- The example of the Super Bowl 2013
- Convergence at Google: the new “philosophy” of Adwords
- Measuring multi-screen audiences
- Success in marketing in the multi-screen era