You will be able to :
Chapters:
- A Short History of Search Engines
- Universal Searches
- Results Page Structure
Search
- 75 min
- 120 questions
- 3 videos
Recommend to a colleague
Search engines are our primary entry point to the Internet. Are you familiar with what goes on backstage? Do you know how they work? And above all, have you mastered the techniques for being well represented there? So many questions we’ll be answering in this course’s fifteen lessons discussing, among other things, listings, Google Analytics, AdWords, and what’s in store for online searches…
Basic
Advanced
You will be able to :
Chapters:
- What are SEO and SEA?
- Improving your Site’s Search Engine Optimization (SEO)
- Starting an Advertising Campaign on Search Engines
- Monitoring your Advertising Campaign in Order to Better Optimize It
- Understanding your Audience with Google Analytics
Coach
You will be able to :
Chapters:
- Quality score: Your AdWords Campaign Currency
- Increasing the Number of Incoming Calls Using Search Engines
- Working on your Local Listings
- Refining Customer Targeting Using Remarketing
- Specialized Search Engines: Are They Relevant to your Business ?
- From Search Engine to Recommendation Engine
- Personal Assistants: the Future of Online Searches ?