Audiolearning: a media that makes noise

Rédaction Blog

3 years ago

Learning Innovation


Do you use voice messages instead of sending a text? You can’t live without Alexa, Siri, or another voice assistant? Indeed, our uses have changed since audio became part of our lives. To meet these new expectations, Coorpacademy investigated this popular format.

Learn how to provide an offer of engaging and efficient training podcasts and audio content! To better understand this phenomenon, discover our e-book on The rise of audiolearning, or learn about the key topics covered in this 2021 study through this article.

The podcast, a growing format

You can listen to it anywhere, whenever and it lasts an average of 25 minutes: the podcast. Born in the early 2000s, this downloadable digital audio content has experienced an exponential rise in recent years. With the use of cell phones and the unprecedented situation of lockdown, the audience today represents 90 million listeners per month. A trend that is not likely to decline: estimations project it will double by 2023. Investing in this medium becomes essential, as audio content is in demand and appreciated.

Learn by listening: it’s easy, engaging, and effective

Podcasts cover different uses: they can inform, entertain or immerse their audience in life stories. Yet, 74% of listeners want to learn new things quickly and screen-free! With an increase of 135,000 educational podcasts produced in 2020, this format is leading the way. Following the lockdown, audiolearning has taken off, and the offer is even wider! Lending itself to the art of storytelling, podcasts provide better memorization, and engagement rates are excellent: 93% of people listen to podcasts in their entirety or almost.

The multiplication of media allows us to solicit all of our senses and therefore to make our brain work! No scientific theory corroborates the popular misconception that everyone is rather “visual” or “auditory”. Sylvia Koenig, Director of Digital Learning at our partner Bookboon (world’s leading publisher of ebooks and audio learning for professionals) reminds us, audiolearning is like reading and it does not differ for the brain if the word is spoken or read.

What are the main audiolearning formats and their advantages?

Available in various formats such as interviews, talks, or stories, audiolearning is a fresh way of learning. Audiobooks are also flourishing and can be a real audio pleasure, even on “corporate” subjects! Beyond the diversity of formats audio content offers us, it has many advantages: easy to carry, you can listen to it at your own pace, and be able to multitask while listening. It satisfies listeners to be free of any screen, to learn informally, and find real flexibility to integrate learning moments into their busy schedule.

Download our e-book The rise of audiolearning to find a detailed typology of audio content, a podcasts’ selection dealing with major business transformations, a guide to best practices, and an overview of all opportunities offered by this format. Learn how to create and/or integrate an audiolearning offer for your training!

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