CASE STUDY

logo_loreal_paris
3,0

MONTHLY CONNECTIONS
Per user

100

BATTLES
per user

46 %

MOBILE
Learning

SRA_logo

Implementing a specific sales technique and uspkilling retailers’ beauty advisors to offer the best possible consumer experience.

Book a demo

Overview

The SRA (Selective Retail Academy) belongs to the L’Oréal Group and is an internal organisation dedicated to Retailers Learning and Development. Their missions are to manage and promote training projects and courses meeting the evolving retailers’ needs, alongside L’Oréal requirements and objectives.

For its upmarket cosmetics brands, the L’Oréal Group’s objective is to create a personal relationship with consumers in order to foster engagement. Adopting the right reflexes with clients also develops upselling and cross selling. Beauty advisors have to upskill to respond to this strategy.

sector_cosmetics

Sector

Cosmetics

Beauty

Image 1

Challenge

Product & Brand

Knowledge

cible-shneider

Target

2,500

beauty advisors

Loreal_challenge

Challenge

L’Oréal customers should all feel unique, perfectly understood and served! All retailers’ salespeople have align to this objective, by mastering the selling ceremony. Beauty  advisors are valuable not only to improve sales levels but also to the brand. They are the ones in contact with final customers, the ones who have to adjust to the fast-changing  retail environment. They have therefore to be aware of the latest innovations and continually improve their soft skills, such as agility, communication, problem-solving, creativity, etc. 

The challenges at stake are:

  • Increasing the usage of the 7 steps selling method,
  • Training people simultaneously in Europe, America and Asia, 
  • Creating a retailers’ community, alongside a sense of brand’s belonging
  • Engaging them thanks to a gamified, mobile but nevertheless efficient learning online experience

Solution

L’Oréal has deployed a digital learning platform, with a specific pathway on the 7 steps method, as well as an exclusive catalog focused on soft skills. The next challenge is to use this learning platform as the digital tool to be deeply integrated in a new enlarged blended training for retailers.

Regarding the fun side of the platform, gamification works! Some learners launched thousands of battles each, the battles feature being anyway very appreciated by everyone.

Loreal_solution

Results

3

CONNECTIONS
Per month per user

100

BATTLES
per user

49 %

MOBILE
Learning

iPhone_Х_Mockup_Loreal
logo-coorp

Do you have a Digital Learning project? Do you face challenges such as quickly reskilling your teams on selling topics?

Book a demo

icon1
big_guillemet_loreal

Jared MacKay

Global Head of Retail Experience & Service and Retail Academy

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum porta vehicula risus in rhoncus. Proin vel est ex. Donec pulvinar dapibus augue vel gravida. Duis mauris arcu, pharetra eu porta eget, pretium ut leo.”

Users’ verbatims

L’oréal

Application très utile et méticuleusement conçue par des équipes professionnelles. Bien sûr, cela a attiré l’attention de tout le monde en peu de temps👍🏻🤩

Merci pour ces cours efficaces et instructifs 🙂