CASE STUDY

LOGO_ZENITH_2019_WHITE_BASELINE
2,7

MONTHLY CONNECTIONS
Per user

207

QUESTIONS
Answered per user

37

BATTLES
Per user (Avg.)

49 %

MOBILE
Learning

LOGO_ZENITH_2019_BLACK_BASELINE

Raising brand awareness and product knowledge of salespeople and retailers, thanks to an original, fun and effective way!

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Overview

Zenith belongs to the Watches & Jewelry division of LVMH. It was created in 1865 by a visionary Swiss watchmaker, Georges Favre-Jacot and earned swift recognition for the precision of its chronometers. Nowadays, Zenith still designs and develops its own movements, making it part of a highly selective circle of prestigious Swiss watch “Manufactures”.

Their luxury watches are sold either in Zenith boutiques or by specialised retailers. To drive sales performance, the challenge is to raise all salespeople‘s brand awareness and their products’ knowledge, so that they can act as brand’s ambassadors. 

SECTEUR_HORLOGERIE

Sector

Luxury

Watchmaking

ENJEU_FORMATION PRODUIT

Challenge

Product & Brand

Knowledge

cible-shneider

Target

2,800

salespeople

challenge-zenith

Challenge

Zenith has a strong and beautiful brand history and they want it to be known by all salespeople so that they better promote their product lines towards the customers. Sales people are more convinced themselves and more convincing if they perfectly know the specific and exceptional features of the watches they sell.

The challenges at stake are:

  • Training people simultaneously in Europe, America and Asia, 
  • Increasing brand and products’ knowledge, as well as technical information, an indispensable step to improve sales performance,
  • Creating interactive & fun communication between the brand and the sales forces in the stores.

Solution

Zenith has implemented an online learning platform “Zenith Learning Community” which offers bespoke courses available in 8 languages (Chinese, Corean, English, French, German, Japonese, Russian,Spanish) on 3 main themes:

  • Brand history and Values
  • Know How, Crafts and Mechanisms
  • Collections, New products and special edition

 

The learners are big fans of the Battles feature  and very sensitive to the gaming approach of learning (ranking, lives, stars, etc.)

solution-zenith

Results

2,7

CONNECTIONS
Per month per user

207

QUESTIONS
Answered per user

37 

BATTLES
Per user (Avg.)

49 %

MOBILE
Learning

iPhone_Х_Mockup_zenith
logo-coorp

Do you have a Digital Learning project? Do you face challenges such as quickly reskilling your teams on selling topics?

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Sophia_Marietta
small_guillemet_zenith

Sophia Marietta

TRAINING DEVELOPMENT MANAGER

“The Zenith Community platform creates a feeling of belonging to the brand: we transmit Zenith’s history, from Switzerland into all continents. This impregnation, combined with a better knowledge of mechanical timepieces, enriches salespeople’s speeches and some of them spontaneously told me that they have improved their selling ceremony.”

Users’ verbatims

Zenith

An enjoyable learning process.😉

Excellent training. One of the best I’ve taken.

[About battles] Some people are as quick as robots! I push myself to answer all questions as quick as possible, but still some people are quicker. it’s crazy))