Coorpacademy OriginalConnected Point of Sale

Connected Point of Sale

  • 75 min
  • 120 questions
  • 3 videos

Mobiles devices has radically changed our consumption practices. Nowdays, consumers want to live an ongoing experience on all channels of communication. But how sellers may set up an omnichannel strategy? What are the resources they can use? That is what you will discover in this course.


You will be able to :

  • Understand consumers’ new purchasing practices
  • Identify what consumers expect from brands
  • Understand the importance of an omnichannel strategy
  • Chapters:

      • New consumer behaviour
      • Consumer expectations
      • The need for an omnichannel strategy

    You will be able to :

  • Define web-to-store
  • Understand the importance of local SEO
  • Define “retailtainment”
  • Understand why mobiles play a key role in the purchasing process
  • Chapters:

    • Web-to-store: strategies and practices
    • The importance of effective local SEO for your point of sale
    • Digital technology is reinventing points of sale
    • Omnicustomers and connected retailers
    • Mobiles at the heart of the buying journey

    You will be able to :

  • Understand why retailers must take an interest in millennials
  • Define a chatbot
  • Understand why uberisation is affecting the retail sector, too
  • Understand the importance of electronic payment
  • Chapters:

    • Retailers’ Millennials problem
    • Chatbots: the revival of customer relations ?
    • Retail: web giants set the pace
    • Pure Players and the Challenge of Traditional Commerce
    • Local commerce, world trade: opportunities and trends
    • Electronic payment
    • Is virtual reality the future of retail ?

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