Video Arts OriginalCross Cultural Communication

Cross Cultural Communication

Business culture around the world differs greatly, and if you are to succeed in building relationships, working in different regions, or even just visiting a foreign office or colleague, it is important for you to be competent in dealing with the cultural differences. Communicating online, in particular, can be challenging as it misses facial expressions and body language, as well as many other factors. This course introduces you to the Lewis Model, a model developed in the 1990s that classifies people in 3 clear categories, based not on nationality or religion but on behaviour.


You will be able to :

  • Identify the 3 cultural types defined by the Lewis Model
  • Apply the golden rules for interacting with each cultural type
  • Chapters:

    • Multi-Active Types
    • Reactive Types
    • Linear-Active Types

    You will be able to :

  • Rock your next meeting with people from different cultural backgrounds
  • Chapters:

    • Culture Listening
    • How to Build Trust

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