31Ten OriginalDigital in China: The world’s biggest online market

With 800 Million users, China is the world’s biggest digital market. But the digital ecosystem is vastly different from what you know in the West: no Facebook, no Google, but Baidu, Alibaba and Tencent. As China is increasingly influential worldwide, understanding these specificities is becoming of key importance. From the Great Firewall to digital shopping behaviors, mobile payments and WeChat, this course, in partnership with digital transformation agency 31Ten, will give you a fundamental grasp of the Chinese online dynamics. This course will help you to understand what is happening in China, and to what extent they can export their unique innovation model.