Coorpacademy OriginalE-commerce


Course updated in 2022
In just twenty years, our consumption modes have changed dramatically. Today nearly everyone has already ordered a product on the Internet. But how do you sell online? How do you optimize your site? What tools do you choose? With this three module course, fill-up on knowledge, best practices, and tips for effectively starting this adventure. Or just simply understand the techniques, strategies, and trends that are changing our consumption habits.


You will be able to :

  • Comprehend the global e-commerce market
  • Know e-shopper habits
  • Understand new e-merchant trends
  • Chapters:

    • E-Commerce Overview
    • New E-Consumer Behaviors
    • The Challenges of Online Selling

    You will be able to :

  • Know the tools required to launch an e-boutique
  • Identify the legal principles governing e-commerce
  • Conduct a competition watch
  • Chapters:

    • Web Selling Prerequisites
    • Choosing Your E-commerce Solution
    • Selling online: payments and orders
    • Knowing the Law
    • Keep an Eye on the Competition

    You will be able to :

  • Generate visits and sales on your site
  • Master the issues related to mobile commerce
  • Know the specificities of selling on marketplaces
  • Understand what tomorrow’s e-commerce will be like
  • Chapters:

    • Galvanizing Sales
    • Generating Traffic to Your Site
    • Improving Sales
    • m-commerce and social commerce
    • Selecting Steering Tools and Measuring Performance
    • Selling on eBay and Amazon
    • The new expectations of online consumers

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