You will be able to :
Chapters:
- Some key concepts in targeting
- From intrusion to behavioural
- Methods of targeting in e-marketing
From “Mass Market” to “One to One” Targeting
- 65 min
- 120 questions
- 3 videos
Recommend to a colleague
Three modules to understand everything about targeting by “traditional” media and the new forms of personalized marketing made possible by the Web. The future of targeting (new audience measuring techniques, multi-screen behavior, tracking between devices, predictive targeting…) will also be discussed at length.
Basic
Advanced
You will be able to :
Chapters:
- New audience measures
- Measuring media audiences
- TV Ad Targeting on Twitter
- Better targeting with “SoLoMo”
- Overview of different forms of targeting
Coach
You will be able to :
Chapters:
- How does Amazon build an advertising empire ?
- Retargeting on mobiles
- Cross Device Tracking
- Predictive targeting
- Targeting in RTB
- Innovation to support targeting
- To a new TV targeting