Coorpacademy OriginalSocial Networks

Social Networks

  • 75 min
  • 120 questions
  • 3 videos

Social networks have radically transformed our way of life and how we consume. But what are the primary social networks? How do you increase your visibility on Facebook and Twitter? How do you handle crises on these networks? These 3 modules will help you understand their operation and learn to use them in your firm.


You will be able to :

  • Getting the know the primary social networks
  • Naming the various types of social network
  • Creating an effective profile for your firm
  • Chapters:

    • What is a Social Network ?
    • Various Social Network Types
    • Getting Started and Creating an Effective Profile

    You will be able to :

  • Publicizing your firm on Facebook
  • Understanding how professional networks work
  • Mastering monitoring tools on Twitter
  • Using photo-sharing networks
  • Chapters:

    • Making Yourself Known Using Facebook
    • Recruiting and Being Recruited on Professional Networks
    • Keeping Informed and Keeping Watch on Twitter
    • Photo-sharing Sites: Communications and Marketing Tools
    • Determining Your Social Network Goals

    You will be able to :

  • Conducting a successful Facebook advertising campaign
  • Determining the tools to use and the indicators to monitor in order to evaluate your social network presence
  • Managing your fan community
  • Controlling a crisis
  • Familiarity with the basics of protecting your firm
  • Chapters:

    • A Successful Advertising Campaign on Facebook
    • Tools and Indicators of Assessing Your Social Network Presence
    • Social Network Community Management
    • Fans and Negative Comment Management
    • Protecting Yourself on Social Networks
    • Social Networks Strategy and Business Model
    • The Future of Social Networks

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