FABERNOVEL OriginalPrinciples and methods of Product Management

Principles and methods of Product Management

  • 50 min
  • 80 questions
  • 10 videos

Startups are increasingly providing so-called “traditional” companies with efficient processes and practices. Among them, Product Management has established itself as a new way of applying the advantages of agile methods. Its embodiment, the Product Manager, spearheads the creation of a product and steers its vision. But how do they do this? What is their role? What tools do they use? Whether you want to instil some flexibility into your processes or redesign your practices, this course will provide you with a step-by-step guide on your path to transformation.


You will be able to :

  • Understanding the Product Management function and the main agile methods involved
  • Learning about the missions, qualities and tools of a Product Manager
  • Distinguishing between project mode and product mode and understanding the 4 stages of a product’s life cycle
  • Chapters:

    • Definition and advantages of Product Management
    • Profile of the Product Manager
    • The product life cycle

    You will be able to :

  • Defining the product vision and formulating hypotheses (Lean Canvas, MVP, early adopters, etc.)
  • Determining a product’s long-term evolution with a roadmap and user stories
  • Learning about the various prototyping methods and associated tools
  • Mastering the methods and tools for analysing collected quantitative and qualitative data in order to understand the user
  • Chapters:

    • Product idea generation
    • Product planning
    • Product design
    • Enhancing your product

    You will be able to :

  • Enhancing agility thanks to 3 essential agile methods: Scrum, visual management and Kanban
  • Understanding retention rate and mastering cohort analysis in order to enhance the number of active users
  • Learning about developments in Product Management: “data-driven” strategy, chatbots, machine learning, new skills, etc.
  • Chapters:

    • Agility in Product Management
    • User loyalty
    • Product management trends

    They also liked

    Principles and methods of Product Management

    Voir l'étude de cas