You will be able to :
Chapters:
- From Consumer to Consum’actor: What Are the Implications for Companies?
- Establishing the Societal Engagement of Your Brand
- The Reinvention of the Value Chain in Response to the Demand for Transparency
The new expectations of consumers regarding societal and environmental issues have an impact on companies and should lead them to review their entire value chain. How can you meet these expectations? How can you anticipate them? This course offers you an overview of the actions you need to take and the pitfalls you must avoid.
You will be able to :
Chapters: