MySezame OriginalThe New Expectations of Responsible Consumers

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The New Expectations of Responsible Consumers

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The new expectations of consumers regarding societal and environmental issues have an impact on companies and should lead them to review their entire value chain. How can you meet these expectations? How can you anticipate them? This course offers you an overview of the actions you need to take and the pitfalls you must avoid.

Basic

You will be able to :

  • Understand the expectations of consum’actors
  • Communicate well on your commitments
  • Improve your product’s life cycle

    • Chapters:

    • From Consumer to Consum’actor: What Are the Implications for Companies?
    • Establishing the Societal Engagement of Your Brand
    • The Reinvention of the Value Chain in Response to the Demand for Transparency

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