Let’s welcome a new dawn of behavioural learning analytics – an article from Jean-Marc Tassetto in TrainingZone

Rédaction Blog

5 years ago



This article has been originally published in TrainingZone, which is the UK’s leading learning & development publication, covering everything you need to know to deliver absolute excellence in L&D. It has been written by Jean-Marc Tassetto, co-founder of Coorpacademy.

With the rise of learning experience platforms, L&D teams will be able to measure and assess the behaviour of employees as they progress through their learning journey, taking learning analytics to a whole new level.

Discover the article in its original form here!

Here are some extracts of the article:

“Like it or not, the L&D sector is not where it should be when it comes to proving its worth to the wider business. The good news is that a way of mapping training investment to measurable bottom-line results may be about to become available at last.

Let’s review how important that is.


“By not providing hard evidence of how learning is adding value on an individual, team or organisational level, practitioners are missing a huge opportunity to gain recognition of their contribution to the organisation and much-needed investment for future learning,” warned the organisation’s [Fosway Group, Editor’s Note] Director of Research David Perring.

Only 14% of respondents could say with confidence that they are effectively measuring the impact of learning, while around half are ineffectively doing so – and a third not measuring impact at all.

No wonder Perring answered a question about how the L&D industry is faring with measuring learning impact, with just one word: “Terribly.”


“However help may finally be at hand in the shape of learning experience platforms (LEPs), recently formalised as a new market category by Gartner, which has started to become increasingly common in L&D work in the past few years. Highly user-centric in their delivery model and usability it’s maybe less well known that they have also revolutionised the analytical L&D palette.

How? Because LEPs track any behaviour traces and use them to test what works and what doesn’t, based on a powerful new way of collecting such data, the ‘Experience API’ or xAPI standard.”


“Finally, with the LEP much more flexible and interesting ways of working with corporate learning have started to deliver much richer datasets that are the basis for really useful analysis.

The consequence for learning analytics of the LEP is that the data we’re getting back now is much more complete and behavioural.

That’s because in order to constantly improve the learning experience, the most advanced xAPI-enabled LEP tracks any behaviour indicators it can spot and uses them to test what works and what doesn’t, based on tracking the stream of learning activities – and not just completion of modules.

The results are highly promising. For a start, the learner, not just the trainer and administrator, can get a sense of his/her progress and experience. That really matters if we want our teams to be truly autonomous learners able to ensure their own long-term employability.”


“L&D managers and administrators benefit because they can access all sorts of new types of insight – not only finding out what someone successfully learned, but how the learner got there and which learning approach they chose. […] Take curiosity, identified as an “important variable for the prediction and explanation of work-related behavior” (Mussel, 2013). That is really critical, as motivation to engage in lifelong learning is a sine qua non of employability for today’s worker.

Notably, another important effect of curious collaborators is that they contribute to a company’s innovation potential, particularly in the light of the “death of top-down management” (cf. John Bell, 2013).

Employee learning perseverance is another potential new KPI example. When you next need to decide who to recruit to lead a project, or who to train, it may be useful to select those who are qualified but also the most resilient candidate (cf. Amy Ahearn, 2017).”


“Could a new ‘behavioural learning analytics’ emerge that will put learning and training back in the centre of your organisation? It’s starting to look that way.”

To read this article in its original form, it’s here!

If you want to discover other articles from Jean-Marc Tassetto, co-founder of Coorpacademy, you can click on those links:

Why Training is an Under-Used Source of Employee Insight – Incentive & Motivation

Jean-Marc Tassetto’s interview for French television (BFM Business).

Is LXP the new LMS – Enterprise Times


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