The Battle of Premium Content in the Learning and Training Industry

 

On April 23rd, Coorpacademy co-founder Arnauld Mitre was invited by Fabernovel to their MultipLX, the Learning Expedition from your desk, to talk about the key stakes in corporate digital learning.

Video is in French but you can watch it with English subtitles.

Amongst these stakes, content. One of the biggest issues in the learning and training industry – which is a content industry – is to think that 2 contents with the same name are worth the same. Thinking that I would be able to learn how to become a better manager for example, on any support, with any course called ‘How to become a better manager?’ There are no other industries where this is the case.

You wouldn’t say, for example: “I’m going to watch a detective series”. But rather: “Would I watch Columbo?” or “Would I watch Money Heist?” These are not the same profiles; one chooses a particular content.

The first battle for the learning industry is the battle of content, the one you can find nowhere else, the battle of the best content.

In 1996 Bill Gates was already saying: “Content is King.” And it is even more true in the learning industry!

What about you? Are you more Columbo or more Money Heist?

Coronavirus: online training courses for hospital staff dedicated to the management of patients with severe respiratory impairment related to COVID-19

 

The AP-HP, Assistance Publique – Hôpitaux de Paris (Public Assistance – Paris Hospitals) turned to us to develop urgently with their teams and the Université Paris-Est Créteil (UPEC), online training courses for hospital staff dedicated to the management of patients with severe respiratory impairment related to SARS-CoV-2 (COVID-19).

In the current epidemiological context and in view of the large influx of patients with severe respiratory impairment related to CoV-2 SARS (COVID-19), there is a need for accelerated training tools for the management of respiratory failure in these patients in order to make a maximum number of healthcare professionals operational.

In this context, an online training course has been created, consisting of training courses dedicated to the management of patients with severe respiratory impairment related to SARS-CoV-2 (COVID-19).

Currently, five training courses are offered:

  • ‘B.A-BA of ventilation’
  • ‘COVID-19 in resuscitation’
  • COVID-19 patients: hygiene recommendations’
  • ‘Training Medical Students’
  • ‘COVID-19 and pregnancy’

 

The pedagogical content of this training will evolve according to the proposals of the expert/recommendation centres and may be subject to modifications/updates.

More than 20,000 healthcare professionals have already signed up to these courses.

If you know healthcare professionals around you, do not hesitate to share these online training courses rapidly and massively. It is available on computer and mobile, open to all of obviously free of charge.

We hope these modules will be helpful to all staff facing the pandemic: thank you for your work in these unprecedented times.

http://www.formationcovid19.fr

To share massively!

Some feedback we have received on the platform:

Theory is explained and questioned. Then knowledge is assessed by questions corrected in real time. A scenario is proposed allowing a visualization of the care and a better projection of the learner in the care situation. Bravo and thank you!

Odile

 

Pedagogical, ergonomic, clearly one of the best strategies to transmit good practices.

Stuart

 

Courses are very well done, very clear and this is a great tool to learn, to reskill – especially in present circumstances where I ended up conducting ‘COVID rescuscitation’ after 21 years of surgery.

Marc

Entertain to learn or learn while being entertained? An article from Jean-Marc Tassetto in l’Agefi

 

Time is a scarce resource. Thin line between personal and professional lives, abundance of unsolicited notifications, limited attention span… According to a Josh Bersin for Deloitte study, which described a corporate learner today, ⅔ of respondents complain about not having enough time to do their jobs. From there, it seems a bit unreasonable to think that these will find and allocate some time to train in addition to their daily work…

Because it is massive, ubiquitous, fast to implement, digital learning can help. But it is not enough for you and me to train everyday assiduously. Engagement rates on digital learning platforms are historically low. Engage learners, maintain activity or high course completion rates as well as keeping a high user satisfaction – which can be monitored by the Net Promoter Score – are still big challenges. 

How do we raise then these indicators while keeping in mind that we lack time and that training is still usually something that is mandatory and enforced more than something we really want to do? To bring some elements to answer this question, let’s start from a simple factual observation: what do we regularly do when we have some time to spare? We watch a movie, a TV show or any other form of entertainment: in one word, we have fun!

Tackling the issue the right way

One way to tackle the lack of time issue while delivering training is to consider the Netflix, Disney, Fortnite side. The entertainment companies. To tackle the issue the right way: we don’t want to add fun, engaging and playful features to something boring but we want to start from an engaging format and add learning to it.

From Jean Piaget to Donald Winnicott, from Mélanie Klein to Anna Freud, psychoanalysts, psychologists and pedagogues acknowledge the importance and the impact of the game in learning processes. It seems obvious then that the entertainment field seems to be the right one – engaging, fun, ludic – for learning to be added to it. 

Did you like Bandersnatch, the Black Mirror interactive episode with multiple endings, available on Netflix? Using the same format, why not conceive a course taking a learner through a recruitment interview, where you can use different answers, with multiple endings, with alternative routes, while you actually learn how to conduct a business interview?

Are you playing Escape Games during your corporate events or with your friends? We have developed a digital Escape Game at Coorpacademy for a learner to know better the Coorpacademy platform and its content. And engagement rates showed it was a major success!

Avoiding the ‘pure game’ dimension

Entertainment creates habits, recommendation engines bring a communitarian dimension: it is very clear that the game – and it’s not new – is a very powerful ally to education. According to the study The Future of Entertainment from Havas x Cannes Lion published in May 2019, to the question “Which field should be improved by entertainment?”, 62% of respondents said ‘education’. And to the question “What should entertainment do?”, 88% of respondents answered ‘to educate and empower people’. 

In the end, we need to reapply the digital experience to what scientists and pedagogues know already – while avoiding the trap of going ‘full game’. Entertainment and learning can and should work together. So let’s dream of a course a learner will praise at the coffee machine in the morning, like this exciting movie he or she saw the day before…

This article from Jean-Marc Tassetto, co-founder of Coorpacademy, was originally published in French in the Swiss newspaper l’Agefi. If you want to read it in its original form, it’s here. 

E-learning: A simpler approach, please?

 

This article from Antoine Poincaré, Head of Sales at Coorpacademy, featured in Training Journal in the November edition – the UK’s most influential Learning & Development publication – argues the case for a fuss-free way to produce e-learning. 

Discover the article!

E-learning: A simpler approach, please?

Antoine Poincaré argues the case for a fuss-free way to produce e-learning.

The good news is that we all agree we’ve moved beyond SCORM in e-learning. The bad news is, have we really?

There’s no contradiction, because what’s happened is that SCORM was so dominant for such a long period that it’s very hard for the sector to shake off the paradigm. The issue is that its legacy is limiting the way we design content, and therefore is harming learners, as well as an important but neglected constituency – the e-learning designer. Let’s refresh our memory to see why.

SCORM stands for shareable content object reference model, and is a model that was all about creating units of online training material that could be shared across systems. 

SCORM defined how to create shareable content objects that could be reused in different systems and contexts and was a useful innovation.

The problem is that all these years later we have ended up with two major SCORM-related issues. First, it’s an old standard since its last official update was in 2004, so what it offers is not suitable for the way we work with content today.

The second problem is that along with the standard came software to build SCORM-aligned course content, which has been shaping the way we have been consuming e-learning ever since. 

The first feature developed with this software was the ‘import my PowerPoint deck’ tool and too much of the market never progressed any further. It’s easy to appreciate how this came to pass: PowerPoint is the norm in the classroom training context, so let’s apply what we know works here to the online setting when moving learning and development online.

Let’s get disruptive.

But when Elon Musk started PayPal, he didn’t approach NatWest and ask them how they would approach creating an online bank; he developed something disruptive and new. But that’s what we just don’t really do yet in the e-learning world.

In e-learning, we never progressed beyond the SCORM view of the world and that dominant PPT metaphor. As a result, we’ve had a full generation of training L&D professionals uploading PowerPoint decks into learning management systems and presenting that to group of learners. 

Fortunately, there was a step forward in 2013 when the global learning industry decided not everything has to be SCORM-compliant. At at once, great new Edtech start-ups came along promoting new, more stimulating delivery styles and UX, including mobile-first content. 

Unfortunately, along the way too many of the new players neglected that important constituency: the e-learning designers – who are now challenged to produce new and engaging content for these new platforms, but with tools that are almost antiquarian in look and feel. 

As a result, a huge question mark hangs over content creation and authoring; will it be easy to create and engaging enough?

At the same time, we are demanding these same content creators and authors improve their skillsets. The ideal list presented in the Learning & Performance Institute’s Capability Map which features 25 skills across five categories aimed at individuals and teams, and ranging in scope from strategy to learning facilitation. 

It’s hard to imagine how we can expect to add great user interface, design, composition, audio video, platform and art competencies, to name some of what makes great content that engage users. 

Today’s e-learning content creator demands more.

We need a solution that will help inspire and empower today’s e-learning content created. In effect, it’s high time a WordPress or a Wix emerged for learning content creation. After all, in the 2000s it became possible to build great websites with easy-to-use tools which allowed people to create them without the need to ever look at the Javascript and string exception handling that lay behind them.

Yet no equivalent revolution has taken place in the world of e-learning. Most e-learning designers are still stuck in the e-learning equivalent of that raw html hacking phase. E-learning designers need great, easy-to-use, drag and drop interfaces that hide technical complexity and promote creativity.

That way, they can devote their creative talents to developing the user interface, design, composition, audio video, platform and art skills with the best tools at their fingertips.

E-learning designers need great, easy-to-use, drag and drop interfaces that hide technical complexity and promote creativity.

After all, active learning is not the same as passive consumption of a PowerPoint slide or a 10-minute video. To truly engage, learning has to be structured, measured, involving. There must be useful, participative activities for the learner, and that activity has to be tracked and evaluated. You need to keep the learner motivated, supported, and on top of their own learning journey.

In addition, there must be ways to work and access the same content through multiple modes, from traditional study to something more playful. It should be consumable in multiple ways and times, solo or as a group activity. It has to be scalable and look great, but still track and provide quantifiable metrics that show the specific skills the learner is acquiring, or struggling to grasp.

Achieve design goals.

So, let’s get to a stage where there is a Wix to help designers achieve those instructional design goals. Workplace learning influencer Josh Bersin says in his 2019 analysis on HR tech trends: “While we’d all like to have a YouTube system at work, there are times when we need a [structured way] that steps you through an entire curriculum and actually delivers you at a point where you have truly learned a new body of knowledge.”

You can only achieve this via a learning platform that is entreprise-class, and data-based from end to end, and was designed to put the learner at the heart of every process. 

Noted senior learning transformation strategist Lori Niles-Hofmann recently stated: “Over time, we have expected the standard instructional designer to be both an expert in designing content as technically proficient in one or more rapid authoring tools. But I have rarely met anyone good at both – and the fact is, rapid authoring tools deliver the weirdest digital learning experience, unlike anything else online. 

“Likewise, you cannot get detailed analytics unless you know xAPI, which is again another coding skill. You have to know how to break Storyline 360 code and add xAPI, but I want an e-learning tool which is exactly like SquareSpace – but which can do quizzes! I want it to build digital experiences easily, and have the robust data behind it without me having to code one single thing.” 

Insightful remarks from commentators like Bersin and Niles-Hoffman help us the see what a ‘Wix for e-learning for learning content creation’ would look like. A few Edtech innovators and learning platform providers are designing solutions with the content creator and the learner simultaneously in view. We owe it to all the frustrated content builders out there to deliver on the experience promise for all our users. 

Antoine Poincaré, Head of Sales at Coorpacademy. 

Show Me How You Learn And I’ll Tell You Who You Are!

 

We all learn in a different way! But only a few online training platforms, especially in the corporate learning space, take behavioral specificities into account… It’s high time training providers start using behavioral analytics!

According to a study from Accenture Strategy, Harnessing Revolution: Creating the Future Workforce, by acquiring soft skills (such as problem-solving, creativity or emotional intelligence) two times faster than we do now, it will reduce the part of jobs threatened by automation by a third or even by half!

What are we waiting for to accelerate the rhythm of corporate training and engage employees on developing their soft skills?

Digital learning is a powerful tool when it is flawless, seamless, individualized, omnichannel – pretty much like a successful customer experience. And like customer experience, training begins with a deep knowledge of the users/learners. A HR executive, a training manager or a learning officer must begin with understanding the way their teams learn!

Big Data doesn’t rhyme with individualization.

A training manager has to gather data but also select the data, exploit the data and analyse the data in order to improve the experience offered to employees. Doing so will also allow training managers to detect new talents, open career suggestions or even anticipate people leaving…

When learning analytics didn’t exist yet, data was not “Big” yet and online training data were only attendance rates or achievement rates. They were only performance indicators. Not a lot of improvements were coming from this type of data.

Big Data arrived after allowing companies to collect and store large amounts of data, with the big promise of revolutionizing training with ‘Learning analytics’. But what do we really learn from this type of data? To improve learners’ engagement, does the number of followed courses, the time spent on a course, the connexion frequency or the obtained results really help? They’re obviously important indicators but are not enough to improve engagement or detect talents.

To develop a behavioral analytics culture.

We all learn in a different way. It’s a complex, evolutive process and depends on several factors linked to us or to our environment, such as our emotional state, context, topic or even to the time of day. A learning experience will then be successful only if we take into account these new indicators which mirror all these different learning behaviors. Like curiosity for example. Curiosity is linked to evolved capacities, including when it comes to learning. Curiosity is a skill that comes from our evolution: individuals with curiosity had a competitive edge on their counterparts lacking curiosity. Research show that learners will show more curiosity about a topic when they already have some knowledge of it but lack insurance. We need to take that into account in our choices of corporate training content.

Perseverance is another example. People retaining interest and effort over a long period of time succeed more than individuals showing less perseverance. It is wise to consider the engagement, but not only – it’s also important to take a look at the activity that motivates the learner to complete a training.

Regularity is another behavioral indicator which gives information on how a learner manages his/her time and training course.

By using behavioral analytics, the sets of data available to HR and managers will be way richer and more complete. But only a few training platforms provide these types of analytics. However, exploiting them in HR and at the operational level (algorithms and machine learning) brings more and more beneficial insights for the company, as well as for the user.

Companies now can access all kinds of new insights: not only what a person actually learnt, but also how the learner ended up learning this, what learning approach he/she chose, and therefore companies can suggest the most precise recommendations, accurate in regard of what the learner really needs. In order for the employee to be autonomous in the way he/she trains, in order for him/her to control and secure his/her employability: it’s necessary for the company to understand the way the learner learns!

This article is the English adaptation of an article from Frédérick Bénichou, co-founder of Coorpacademy, published in the French press (Journal du Net). You can read it in its original version here!

3 Ways Former Google CEO Is Reengaging Workers To Be More Productive – Forbes

 

To be discovered in Forbes, 3 ways Jean-Marc Tassetto, co-founder of Coorpacademy, is reengaging workers to be more productive.

Following the keynote at Gartner ReimagineHR London 2019 where Stéphan Bruno, CHRO of the Principality of Monaco, and Jean-Marc Tassetto presented the partnership with Coorpacademy to retrain 3,600 of Monaco’s public sector employees, Forbes contributor Heidi Lynne Kurter published an article on 3 ways companies can shake up corporate learning to increase productivity, talent retention and engagement with the help of innovative employee learning experiences.

If you want to read the article on Forbes.com, it’s here. 

Or discover extracts of the article here!

3 Ways Former Google CEO Is Reengaging Workers To Be More Productive

[…]

The World Economic Organization recently announced by 2022, 75 million jobs will be destroyed and 133 million will be created as a result of new technologies. Consequently, companies are likely to face resistance in retraining tenured employees who have a limited skill set. Therefore, it’s crucial for them to start preparing employees for change by reopening their appetite for learning and decreasing their fear of the future.

Stéphan Bruno, director of human resources for Principality of Monaco, is determined to be at the forefront of the digital revolution. At the London Gartner ReImagine HR conference, Bruno announced the governments partnership with CoorpAcademy to retrain 3,600 of Monaco’s public sector employees. Known as the Netflix of knowledge and training, CoorpAcademy is an innovative digital e-learning platform that uses gamification to make training interactive and appealing.

[…]

Creating A More Learner-Centric Approach

CoorpAcademy co-founder and former head of Google France, Jean-Marc Tassetto, aims to creatively disrupt traditional e-learning experiences. Instead of imitating Coursera and Udemy by seeking out professors from top universities, Tassetto felt it would be more effective to partner with key industry leaders across the globe. These leaders are entrusted with developing and teaching specific courses relevant to their expertise. For example, Understand Blockchain Technology is a course created by IBM and taught by its current employees.

[…]

Reducing Fear Of The Future

[…]

Both Bruno and Tassetto understand by putting employees in charge of their learning, with guidance from their manager, non-digital natives can increase their digital maturity at a pace that feels comfortable for them. Users also have the opportunity to take advantage of additional content to further develop their skill set. Some courses available to them are feminine leadership, stress management and design thinking, to name a few.

Engaging Through Micro-Learning

A study by Microsoft states on average an individuals attention span lasts 8-seconds. If companies and e-learning platforms want to keep users engaged and on track to complete the course, they need to focus more on mini modules that are short enough to keep their attention. Tassetto states the most successful micro-learning modules typically range from 5-12 minutes in length. Anything longer risks losing the attention of its users. Their micro-learning modules are a healthy mix of asking questions, playing games and keeping players engaged until the end with short form videos.

With clients such as L’oreal, IBM, Nestle and BNP Paribas, the EdTech startup has found great success in their unique and innovate learning approach. By placing learners first, employees are empowered to develop their skills for who they want to be instead of who they are now. Bruno was surprised to see employees at every level of the government sector from gardeners to firemen positively interacting with the platform.”

[…]

Discover the full article here!

Coorpacademy in the Top 15 Performing Learning Technology Platforms for the second year in a row by The Learning and Performance Institute

 

After making it in 2018, we made it again!

We are pleased to announce that we are part of the 2019 Top 15 Performing Learning Technology Platforms unveiled today by The Learning and Performance Institute, the UK’s leading authority on workplace Learning & Development.

It is great recognition – this supports our ambition to be the partner of choice of companies that are willing to implement a continuous learning culture and develop the employability of their employees.

 

The Top 15 report is available here!

Here are some insights from The Learning and Performance Institute website on how these Top 15 highest-performing learning technologies providers have been selected.

What does ‘highest-performing’ mean?

Since 1995, The Learning and Performance Institute has consulted with, evaluated, and mentored thousands of organisations worldwide to help them build internal capability and deliver notable performance improvement. This is done through the LPI’s “Performance Through Learning” programme: a consultative framework that leads to accreditation by prioritizing outcomes over delivery, homing in on the value, efficacy and business impact of learning, and aligning competencies with organisational strategy and goals.

The 15 organisations listed in this eBook have a clear roadmap by which to build their capability and adapt their strategy for continual success. They demonstrate a strong customer value proposition and have a corporate culture that instils confidence throughout sales and marketing, to delivery and after-sales support. They are passionate and committed to developing their staff, their products, their market reach, and their performance.

Prospective and existing customers can be assured that these 15 organisations will provide the highest quality of service and the best user experience. They are trusted business partners, acting always in the best interests of their clients and, as such, fully endorsed by the Learning and Performance Institute.

How are they measured?

During an accreditation assessment, the LPI evaluates organisational efficacy against the following key performance indicators (KPI’s), scoring each against a reference framework.

  • Client Integrity
  • Corporate Integrity & CSR
  • Client Value Proposition
  • Marketing
  • Sales
  • Learning Technologies Consultancy
  • Learning Platforms
  • Learning Authoring Tools
  • Quality Management
  • Service/Product Roadmap
  • Qualifications/Accreditations
  • People Development
  • Business Stability

 

The results of this are fed into a formula that applies weightings to each KPI to generate numbers representing Best Solution, Best Operational Management and Best Overall. This eBook uses the figures from Best Overall.

Discover more here by downloading the eBook!

We are proud at Coorpacademy to be part of the Top 15 Highest-Performing Learning Technologies Providers.

 

Capturing Learner Data

 

“If somebody describes to you the world of the mid-21st century and it sounds like science fiction, it is probably false. But then if somebody describes to you the world of the mid-21st century and it doesn’t sound like science fiction, it is certainly false. We cannot be sure of the specifics, but change itself is the only certainty”, says futurologist and author Yuval Harari.

Change means disruption – and getting ready for change. And HR leaders need to proactively help people develop, adapt and learn new skills as part of this change if they are serious about retaining their competitive advantage.

This article from Jean-Marc Tassetto, co-founder of Coorpacademy, featured in Training Journal in the September edition – the UK’s most influential Learning & Development publication – looks at how the most advanced learning experience platforms are revolutionising the analytical possibilities for L&D professionals. Allowing them in the end to unlock and consider the full potential of their people: a good thing for business and, most of all, for the future of the employees. Discover the article!

Capturing Learner Data

Jean-Marc Tassetto looks at how the most advanced learning experience platforms have revolutionised the analytical possbilitiés for L&D professionals.

It’s no secret that the global workplace is going through a huge transformation. The arrival of automation, connectivity and artificial intelligence is seeing employees increasingly work alongside complet – not always transparent – technological processes.

As futurologist and author Yuval Harari says, the only thing we can be certain of is that our future in uncertain: “If somebody describes to you the world of the mid-21st century and it sounds like science fiction, it is probably false. But then if somebody describes to you the world of the mid-21st century and it doesn’t sound like science fiction, it is certainly false; We cannot be sure of the specifics, but change itself is the only certainty.”

Change means disruption – and getting ready for change. According to a recent survey by global analysts PwC, for example, 80% of CEOs said securing the right skills for the new digital economy is one of their biggest challenges.

The same survey found that 74% of employees are ready to learn new skills or retain to be employable in the future. 

But HR leaders still need to proactively help people develop, adapt and learn new skills as part of this change if they are serious about retaining their competitive advantage. 

But despite all this context of disruption, there is a positive outlook for humans in the job market. By 2022, says the World Economic Forum, emerging occupations are set to increase from 16% to 27% of the employee base of large firms globally, while job roles currently hit by technological obsolescence are set to decrease from 31% to 21%. THe body estimates that 75 million current jobs roles may be displaced by the shift in the division of labour between humans, machines and algorithms – meanwhile 133 million new job roles may emerge at the same time. 

Jobs going? Yes, but jobs are coming. 

In other words, robots are being added to the workplace but so are people – with new and different skills. US staffing giant ManpowerGroup, for example, has stated that it is reskilling people from declining industries such as textiles for jobs in high-growth industries such as cyber security, advanced manufacturing and autonomous driving. 

Growth is also forecast in frontline and customer-facing roles – which all necessitate interpersonal skills such as communication, negotiation, leadership, persuasion, complex problem-solving and adaptability. 

With talent shortages at a 12-year high and new skills emerging as the world gets more connected, companies are also realising they can’t source the skills they want at short notice. ManpowerGroup found that a staggering 84% of organisations expect to be upskilling their workforce by 2020. What would that look like in practice? The World Economic Forum estimates the average employee will need 101 days of retraining and upskilling in the period up to 2022. 

This is no small ask for HR and L&D departments. And while there is unlikely to be a jobs apocalypse in the future, if organisations don’t take the right steps now there will be a drought of skilled talent, which will have a detrimental impact on the bottom line. What we can be sure of is that technological change will necessitate employees continuing the L&D process throughout their careers, requiring strategic lifelong learning plans.

Where is the hard ROI training data?

Supporting such plans will put pressure on organisations to provide comprehensive and imaginative L&D opportunities to fully support us through these changes. That’s not great news at a time when training budgets are being squeezed and the C-suite is demanding to know its return on training investment. So having the right metrics and guidance to show proof of ROI back to stakeholders is now more crucial than ever. Let’s review how important that is. At the Learning Technologies exhibition and conference in February this year, independent HR analyst firm Fosway revealed the first preliminary results of its annual digital learning realities research, and the verdict was not positive: “By not providing hard evidence of how learning is adding value on an individual, team or organisational level, practitioners are missing a huge opportunity to gain recognition of their contribution to the organisation and much-needed investment for future learning,” warned the organisation’s director of research, David Perring. 

Perring went on to detail how only 14% of the UK HR community can say with confidence they are effectively measuring the impact of learning, while around half are doing so, but poorly, and a third are not measuring impact at all. No wonder, when asked to describe the L&D industry’s progress in measuring learning impact, this analyst responded with just one word: “terribly.”

Help may finally be at hand

The good news is that a way of mapping training investment to measurable bottom-line results may be about to become available at last. That’s in the shape of the learning experience platforms (LEPs), recently formalised as a new market category by Gartner, which have started to become increasingly common in L&D work in the past few years. 

Highly user centric in their delivery model and usability, it’s maybe less well understood that the most advances of this class of edtech software has also revolutionised the analytical L&D palette; 

The advanced LEPs in question track learner behaviour and use that data to test what works and what doesn’t, based on a powerful new way of collecting such data – the Experience API or xAPI standard. That’s a really significant step forward because, until very recently, learning analytics only existed in a very basic way. That was because learning management systems (LMSs) managed access and tracked participation of learners, namely the attendee list – but little else. There may in addition be information on e-learning content downloads, task completions and module completion, but the data was thin to say the least. 

xAPI and activity streams

The gamechanger here in these modern LEPs is the new interface, as xAPI allows us to record any learning experience, including informal learning, providing a much richer picture of an individual’s learning path. The Experience API also prevents data from remaining in the confines of your siloed LMS, as it succeeds the older de facto e-learning standard SCORM (the sharable content object reference model) and is capable of correlating job performance data with training data in order to assess training effectiveness.

Let’s make that a bit more concrete. If you look at someone’s Facebook wall, what you are looking at is a series of activity stream statements; and activity streams are gaining traction as a useful way to capture a person’s activity, both on social networks and in the enterprise.

xAPI uses the same format to capture learning experience data, and as we start to aggregate these streams across an enterprise, or even across an entire industry one day, we can start to identify the training paths that lead to the most successful or problematic outcomes, and so what determines the effectiveness of our whole training programme. 

Doing that would enable organisations to glean new insight into what a learner has successfully learned, how they gained this knowledge and which learning approach they chose to follow. This provides opportunities for strong diagnostic values and advance performance indicators, such as curiosity, or resilience – both hugely valuable people metrics. And, of course, this will ultimately aid the workplace learner as he or she becomes aware of what their own data says about their progress and experience, so as to ensure long-term employability. 

This transformative potential of these new indicators is even greater if you consider that World Economic Forum identified reskilling and upskilling of the current workforce as the number-one strategy companies need to embrace in light of our continuing transformation into a knowledge economy. Knowledge, in the Google age, is easily acquired – while curiosity on the other hand seems less ubiquitous, and many commentators believe we need to boost employee curiosity as well as builder greater resilience and adaptability to change. 

In conclusion

Summing up, the demands of the modern workplace mean we now need to move to a far more learner centric model, where classroom training is supported by virtual training, available on demand, wherever and whenever the learner wants to access it. Such learner centric approaches and leading edge xAPI-enabled technology are proven to work – and most importantly, secure high levels of user engagement. 

Together with the benefits this new generation of LEP-derived behavioural learning analytics could bring, this puts training back at the centre stage in business. Exactly where it needs to be to satisfy the growing and diverse skills requirements of a digital future. 

The result: HR and training professionals can finally use multiple data sources to consider the full potential of their people for specific roles within the organisation and business outcomes. And this has got to be a good thing – for the business and, most of all, for the future of the employees.

Jean-Marc Tassetto is co-founder of Coorpacademy and a former head of Google France; Find out more at coorpacademy.com

 

The two-pager on Coorpacademy in the latest special issue of Capital Magazine

“Coorpacademy: the Netflix of knowledge. Say goodbye to boring training! This Franco-Swiss startup is revolutionizing corporate training by putting the user back at the center of a collaborative and playful experience.”

This is how the article from Benjamin Janssens starts in the latest special issue of Capital Magazine. By interviewing Frédérick Bénichou, co-founder of Coorpacademy, he showcases the stand-out factors of the platform, from ‘simplexity’ to the soft skills catalogue, from the ludic and addictive features to the engaging and individualized learning paths.

Discover this article (translated from French):

“When La Redoute definitely went from paper catalogue to focus solely on digital, they had to train their employees on digital culture and tools and on the latest trends of e-commerce. And what better way to do this than through proposing… online training! The retailer chose Coorpacademy to conceive a digital learning branded platform with tailored content meeting their needs. In 6 months, 800 employees were connected on the platform and – most notably – 88% of started courses got completed. Way faster and more efficient than the old ways – when face-to-face training were needed for each and everyone of the employees. 

Moreover, traditional training usually focus on developing ‘hard skills’, technical skills, at the expense of ‘soft skills’, those more human and cross-sectional skills – the ones robots can’t acquire – which are more and more sought after by employers and recruiters. It is with the idea to fill that void that Jean-Marc Tassetto, Arnauld Mitre and Frédérick Bénichou, two former Google executives and one serial web entrepreneur, launched Coorpacademy in 2013. This Franco-Swiss startup, which won a lot of awards since then, started to put together a disruptive pedagogical method  based on soft skills assimilation. The concept? ‘Simplexity’. Behind this portmanteau word is a very easy-to-use, ludic and engaging user interface, but giving access to targeted and relevant content. 

“We’ve conceived a flexible tool which adapts to the user: our content pieces can be consumed everywhere at any time, in 20 minutes on average, or even in 5 minutes thanks to microlearning”, Frédérick Bénichou, one of the co-founders, says. 

More specifically, how does it work? “We use the flipped pedagogy. The learner watches a 2 minute video or answers questions, and it is only just after that the learner will access to the pedagogical content. This content allows learners to either correct themselves, or go further, and the whole thing infuses a new dynamic to the learning process.

The success amongst employees can also be explained by the playful aspect of the platform: we score points at each levels, progressively. Numbers prove that offering gaming elements creates high engagement rates and a healthy competition between coworkers. “For a company, it is also a good way to find hidden talents within the company, people that will potentially turn very helpful for the company”, Frédérick Bénichou adds. At Pernod Ricard for example, the employee who had the best score on digital culture was a storekeeper in Cognac; his knowledge on the topic and the fact that his bosses realized this brought him to coach the Chief Marketing Officer.” While having fun, one develops his digital culture and his emotional intelligence with the possibility to challenge his peers or to be helped and coached by another learner within his organization. 

So what’s the link with Netflix? Training modules, short and playful videos are all accessible anytime from any support (smartphone, tablet, computer). And thanks to machine learning, played content pieces help to recommend others – the startup created 27 distinct learners’ profiles. 

After having tried at the beginning to target individuals, Coorpacademy revised its business model since then and only works in B2B for large accounts (Crédit agricole, Renault, Auchan, L’Oréal, Engie, Michelin…). Companies pay a subscription which allow their employees to access the training catalogue. Rates are decreasing depending on the number of users: from 9,90 euros a month for less than 100 employees to less than 7,90 euros from 300 employees, without any fixed-term appointment. It can be specific training content made for the company or the more general catalogue with soft skills oriented training – or a mix of both.  

Coorpacademy recently implemented an internal control training program for Pernod Ricard, or a platform to make ‘La vie en bleu’ – a program around healthy good, health and wellbeing – known to all 350 000 employees at the Auchan Retail group. For soft skills training that are proposed to all companies, Coorpacademy is relying on a network of more than 40 partners and experts, including Capital and Management magazines, but also Dunod, Bescherelle, Video Arts, IBM. The website offers more than 1,000 videos and 8,000 questions (digital culture, management and leadership, future of work…) and covers more than 90% of soft skills identified by the World Economic Forum. A 10 million euros fundraising in 2016 allowed Coorpacademy to go abroad, by translating the training content in English.”

Benjamin Janssens

HR leaders: what’s coming in the next 10 years? Key insights from Gartner Reimagine HR London 2019

 

At the Park Plaza London on September 18-19th, 500+ HR professionals gathered during the Gartner ReimagineHR 2-day event around 7 tracks reimagining the future of HR. HR Executives from all across Europe had the chance to attend 28 Gartner-led, insight-driven presentations.

Insightful keynotes: what’s next in the future of work and HR?

Brian Kropp, GVP and Chief of HR Research Gartner, did an opening keynote on ‘How HR Can Reimagine Work to Drive Performance.’ He said: ‘While important, things like artificial intelligence and automation are only part of the future of work story. Along with these conspicuous shifts comes a number of underlying trends — like rising transparency, or new work habits — with the potential to fundamentally change how work gets done.’

He did advise HR leaders to shift the focus on more important and new questions.

For Ethics, ‘How do we ethically use the data we collect?’ In the field of Skills, ‘How do we develop all skills as AI eliminates learning opportunities?’ When it comes to Information, ‘How do we meet employees’ expectations for information transparency?’ In the Managerial space, ‘How is technology changing what it means to be a manager?’ and – in terms of Jobs – ‘How can we use AI to increase access to jobs?’

Thought-provoking questions, such as the one on Skills. We realize that facing the rise of AI, it is vital to ‘learn how to learn’, especially with soft skills. As Alvin Toffler said, ‘the illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’

‘Building critical skills and competencies is a top priority for 73% of CHROs. Every organization leverages on-the-job training for employee learning and development,’ said Gartner expert Brian Kropp. ‘Learning in the flow of work’ – as Josh Bersin puts it –  is also becoming critical. We need to keep in mind that 85% of the jobs of 2030 haven’t been invented yet. We’ve entered into an era of lifelong learning. Employees have to learn ‘in the moment’, ‘in the flow of work’. The ability to gain new knowledge, to learn how to learn, is becoming more valuable than the knowledge itself.

This feeling was also shared by HR leaders present at the event; as one of the top HR executive of a big pharmaceutical company said during a discussion at Coorpacademy’s booth: ‘We have looked deeply into skills and learning to realize that most of our managers and leaders were very well equipped for a world that stopped existing about 10 years ago.’ 

As the pace of business and automation speeds up, demand for employees to be able to think outside of the box, to learn how to learn the next skill sets, the ones needed in 10 years and not 10 years ago is moving to the foreground!

How to upskill and reskill a whole nation?

On September 19th, Jean-Marc Tassetto, co-founder of Coorpacademy, and Stéphan Bruno, Head of Human Resources for the Government of the Principality of Monaco, were presenting their keynote ‘The Big Bet on Learners’ Engagement’ – taking the business case of the Principality of Monaco as an example in front of 50+ HR leaders.

‘We started 6 years ago, not sure about what to do but certain we wanted to put the users back at the center of the learning process. As the only certainty about the jobs of tomorrow is uncertainty, it was the right bet and the right path to follow,’ said Jean-Marc Tassetto, co-founder of Coorpacademy.

Jean-Marc Tassetto, co-founder of Coorpacademy, speaking about the big bet on learners' engagement

Stéphan Bruno showcased the learning success story of the Principality of Monaco: ‘If we want to change the culture within our government, we need to offer an experience in digital tools that’s as good as what the GAFA can offer. We want to transform into a learning organization, and Coorpacademy offers us a unique way to do that while upskilling our people’, said Stéphan on how to upskill and reskill a country.

How to upskill and reskill a whole nation? ‘As head of HR I envision to create a learning culture, providing the opportunity for everyone to learn what matters most for our country’s future, whilst making them owners of their personal development. Consider who they are and not only what they do!’ Stéphan Bruno concluded. 

Stéphan Bruno presenting the learning success story of the Principality of Monaco

A country, like any organization, needs to keep one step ahead. The public services have to be modernized and digitized for all citizens, the country needs to keep on attracting investors and companies while facing a stiff and international competition. By relieving Monaco from its territorial constraints, digital technology is an opportunity to virtually ‘extend’ the country and generate a new development cycle; in the end, to keep that step ahead. 

This is what Coorpacademy is helping the Government of the Principality of Monaco to do with its user-centric Learning Experience Platform providing hyper-individualization of learning paths, to any of the 3,600 civil servants in Monaco. Helping the country to become a learning organization and prepare it to the future of HR… happening now!

Food for thoughts.

Gartner expert De’Onn Griffin outlined in this article 6 ideas about the future direction of the workplace and how organizations can prepare for it

One of the 6 ways the workplace will change in the next 10 years is that constant upskilling and digital dexterity will outweigh tenure and experience

She says: “In today’s digital economy, the demand for new ideas, new information and new business models that continually expand, combine and shift into new ventures and new businesses will increase. Employees must consistently refresh their digital dexterity to meet these needs.” “By 2028, the most high-value work will be cognitive in nature. Employees will have to apply creativity, critical thinking and constant digital upskilling to solve complex problems.”

Did you know that you could find in the Coorpacademy course catalogue 189 courses on digital culture, 67 on digital dexterity, 36 on creativity, 36 on complex problem solving and 17 on critical thinking? And counting!

 

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