The Coorpacademy course recipe: interview with Solène Rascle, educational engineer at Coorpacademy

 

Engaging learners in their learning is one of the main missions of Coorpacademy. The objective is to enable employees to continuously learn, in order to guarantee their employability in an uncertain world and a changing job market. But how to create innovative, qualitative and engaging content? What methodology should be applied? These are some of the questions we wanted to ask Solène Rascle, educational engineer in our content team and who co-constructs the courses in the premium content catalog with partner publishers.

Not everyone is familiar with the job of educational engineer. Straddling the line between engineering and teaching, the job title can sometimes lead to confusion. Nevertheless, training engineering is evolving rapidly as it becomes more digital and as learners show an interest in diverse and innovative formats.

 

In this interview, discover the job of educational engineer and go behind the scenes of Coorpacademy!

 

To begin this interview, introduce yourself in a few sentences…

I am Solène, educational engineer at Coorpacademy! To give you an idea of my background, I have always been quite knowledgeable about education and training. I started in teaching, I have notably taught French in London or organized cultural and academic programs for international and American students in France / Paris. I have always loved learning, discovering, sharing, and as I like to invest myself in various activities, I thought I could blossom in the field of e-learning.

 

The job of educational engineer is not yet very well known, it is a term that I discovered myself with Coorpacademy. Could you describe the main missions of this position?

So to begin with, you can imagine that I also discovered this job by applying to Coorpacademy! In fact, an educational engineer is in charge of designing a learning path, designing courses, learning experiences, all of this to train a given public on various subjects.  Hence the name of engineer, which concerns the design, creation and implementation of training devices adapted to a public of learners, and to which is added the whole pedagogical part, so that the training devices meet the fixed pedagogical objectives.

 

How does the educational engineer create a course? Is there a methodology specific to Coorpacademy?

First of all, several factors can influence the way a course is created. First, it depends on the educational engineer in question, but also and above all on the target audience, the subject of the course, the objectives and the company or the partner publisher! At Coorpacademy, we have our own method for building courses. Our unique pedagogy is based on several pillars. We start by asking questions to the learner, who can then play the short course video whenever they wants. This is the principle of inverted pedagogy: the learner is involved from the beginning of the course and everyone can progress at their own pace! So at Coorpacademy, when we work on a course, we must first keep this format in mind. Then, we must also think about the fun aspect of our courses, with quizzes, battles between learners, and stars and lives to accumulate. The gamification of training invites the instructional engineer to think of these courses in an entertaining format, which makes the course and the learning experience more fun and engaging, as opposed to the classic course format, which we already know by heart. 

 

To build a course, you must first master the subject matter, and for that, we work with partner course publishers, or experts. We have the pedagogical expertise, but not the expertise on all the subjects we will cover in the premium content catalog, which already includes more than 1,700 courses! So, when we have to think about creating a course, we talk to those who have the expertise on the subject, our role being to take ownership of it, to understand what is at stake, to define the pedagogical objectives and the skills that the learners will have developed as a result of the course.

Could you give us a recipe for creating a course at Coorpacademy?

Of course! First of all, you will need essential ingredients: curiosity, desire to learn, a zest of humour and a good dose of rigour. As far as the recipe is concerned, I invite you to follow the following steps:

 

Step 1

For a successful Coorpacademy course, start by getting to grips with the subject. Once you have a good grasp of the subject on which the course will be focused, you can define the pedagogical objectives with the client or partner. These elements are crucial to building a course architecture. With this detailed plan, we will be able to think about and define which essential ideas we want to convey, in which order we want to organize the ideas, in how many chapters and, above all, in how many levels.

 

Step 2

Once the course architecture is ready, let it rest, the better to make the dough rise! In non-cooking terms, this means leave yourself some time to analyze the course progression: is it coherent? Is there a gradation in terms of difficulty of the questions? What format would be most appropriate to best address the topic? All these questions are essential to ensure that the pedagogical objectives are achieved.

 

At Coorpacademy, it is on this basis that we will then produce all the course content, making it engaging with short and entertaining videos! To remain in the analogy of the recipe, it is a bit like the cherry on the cake.

 

Step 3

You’re almost there, but there’s still a lot of preparation to do: this is the production of the videos, which are our main course materials. To begin, write a script. This writing step may require working with an editor (external or partner). Once the script is finalized in your hands, it’s time to taste the dish: proofreading! And if it’s not to your liking, the ideas are not clearly stated or the tone is not appropriate, make the necessary changes. Finally, it’s time to cook! The videos are produced, and naturally, this step will also require you to pay attention to the final production, even if it means cooking a little longer.

 

Step 4

The oven is ringing! The course materials are ready and it is time to assemble them. On the basis of the courses, therefore the scripts, you will be able to write the inevitable quizzes, the Coorpacademy trademark. To make sure that the dish will be delicious, you have to put yourself in the shoes of those who will taste it! So, we put ourselves in the place of the learner, we try to vary the question formats (True or false, multiple choice, situation, illustrated questions, etc.) and to vary the situations. In fact, the hardest part is often finding the wrong answers! They should not be too obvious, nor too complicated.

 

Step 5

It’s time for service and tasting. Everything is ready. Put it on the plates, or rather, on the Coorpacademy client platforms! Then, after the final proofreading and uploading, it’s time to play the course of our colleagues, and to get some good practices and feedback from them.

 

What about custom courses, i.e. courses tailored to our clients’ topics?

For custom courses, the same production process and methodology is used. The steps of the recipe remain the same. The only difference will be in the subjects. Often, with custom courses, we will deal with subjects that are more specific to a sector, an industry, a customer need – and for a more precise target: learners from the same team, from a specific profession, or who already have a certain level of knowledge on the subject. The first step, which consists of taking ownership of the subject and defining the client’s training objectives, will also be defined by the theme that the client wishes to address. Then, it is the CSM team that takes over the cooking, by the way, discover the CSM job in this article!

 

What do you like most about your job today?

Beyond the fact that I really like Coorpacademy and my colleagues with whom I get along very well, what I like most in the work of an educational engineer is the multitude of subjects that I have to deal with. I learn every day and interact with a variety of people, so I never get bored! I also like the challenges that it can sometimes represent and the intellectual stimulation that it provides to think together about well thought-out course paths for learners.

 

Do you have any courses that you prefer to work on?

Overall, all subjects are interesting to work on, but if I have to name one, I would choose sustainable transformation because it is a current topic and because it is urgent to act! But in itself, all topics interest me. What will matter most to me are the courses that require different formats. It’s kind of fun to work on innovative formats, and then I like the reflection that it requires to build the course. Innovating, thinking, putting yourself in the shoes of the end user/learner to make the learning experience as pleasant as possible, always with the pedagogical objective in mind. Finally, I think that what stimulates me is to create, to do new things and especially when we invest in subjects that seem classic but are nevertheless unavoidable.

 

Could you describe a typical day for you?

I don’t have a typical day in the sense that, as we manage several projects or several partners at the same time, I am constantly developing my agility! Switching from one subject to another, from partner X to partner B, managing emergencies: my typical day is ultimately a mosaic. On the other hand, there are tasks that are constant and cannot be ignored: reading sources, books, proofreading and writing scripts and quizzes, and finally, a lot of spelling and typography work. It’s a job that requires both work and dedication upstream of the publication of the course, but also downstream because it also means following the feedback (from learners, customers, partners) to improve ourselves, perfecting our content so that it is as qualitative in content as in form!

 

Do you have any advice for those who are interested in becoming an educational engineer?

Among the ingredients of the recipe, you can’t do without the two main ones: stay curious and keep learning! Curiosity is one of the primary qualities of an educational engineer. You have to be willing to learn about all subjects, even those that don’t necessarily speak to you at first. From a more pragmatic point of view, there are more and more training courses for educational engineers, and I think that this can be a good way to discover this profession! But any experience in education, training, writing, or publishing are interesting experiences to have in this position. Finally, and not surprisingly, I would advise sleeping with a Bescherelle on your bedside table, because you need to have impeccable grammar.


And finally, a little quiz: If you had to choose between these 3 new courses in the catalog, which one would you choose and why?

  • The new Trivial Pursuit courses
  • The “Making Better Decisions with Game Theory” course
  • The “Preventing Discrimination and Encouraging Diversity” course co-published with Wolters Kluwer

I would say Trivial Pursuit because it is a perfect course for summer and vacations! Trivial Pursuit is 30 questions to learn while having fun, while developing one’s general culture and knowledge of certain subjects. Moreover, at Coorpacademy, we provide you with an explanation of the right answer and a “Did you know?” as a bonus, unlike the classic general knowledge game. Frankly, a course played on the phone at the beach with your friends or your family, it is still the best way to learn in a fun way and with others! 

Trivial Pursuit – Planet and Environment

 

What makes audiolearning an effective learning tool!

 

Coorpacademy  has partnered with Bookboon, the world‘s leading publisher of ebooks and audio learning for professionals. A new way of consuming online content has recently taken off: podcasts. Audio content, avoiding the fatigue of the screen that has become omnipresent, is experiencing an unprecedented boom and its use is becoming part of everyone’s daily life. That’s why audio formats are now to be part of digital learning catalogues and offers!

Sylvia Koenig, Digital Learning Director at Bookboon, has answered our questions giving us more details about Bookboon and diving into audiolearning specifics and benefits!

 

Q. Can you give us a quick introduction to Bookboon Learning?  

Bookboon Learning is often referred to by clients as “the Netflix of corporate learning”, which is due to our high focus on User Experience and Simplicity.  

Short audio formats vs long ones
Bookboon Index

Our content focus is to develop highly relevant and easy to digest content on soft skills and personal efficiency.  With our bite size eBooks and Audio Learning items, we provide focused learning experiences from 10 minutes to 1,5 hours. This is short enough to finish in a single sitting, while still delivering the amount of knowledge needed to fully develop a new skill. 

With currently thousands of titles, we constantly update and expand our catalogue, so our learners can discover new exclusive content every week.  

 

Q. How do you design your audio content and ebooks? What is the validation process and how do you recruit the experts?  

We are a digital and AI driven learning company. When it comes to developing our content, Bookboon Learning operates similar to traditional publishing house with an experienced team of editors and a global network of renown authors. Our content is written and produced exclusively for Bookboon Learning. We breathe knowledge and understand ourselves as thought leaders guiding the industry.

 The Bookboon Learning editorial team is well connected with experts across the world. They recruit authors by relevance and authority for a specific topic. There are also authors approaching us as they know our reputation and reach. All our authors are leading experts in their fields, like e.g., Nick Van Damm, the former CLO of McKinsey. He writes for example on the future of Learning & Development or on How to stay relevant in the job market.

Each editor works closely with the author for the best result – from a learning impact and a design perspective. Everything needs to be short and precise to the point: Read or listen today, use it tomorrow. 

 

Q. What makes audio learning an effective learning tool? 

From our personal experiences and the feedback from our clients, Audio is filling a gap in existing learning mixes. Its offscreen format is flexible and liberating. Audio allows people learning on top of doing something else, even while walking the dog or driving a car. This makes it perfect​ for busy schedules – it just saves time. 

Because of its informal aspects, audio doesn’t feel like learning. The motivation is higher compared to traditional learning tools.

Peoples’ screen time has dramatically increased during lockdowns. They value a variation in learning formats with more flexibility for time and place of their learning sessions.  

 Another fact that is often overlooked:

More than 30% of the population are auditory learners, learning best through hearing. This is big group of people where audio can make a difference. 

Audio learning checks many boxes of a contemporary and effective learning tool and should be part of every modern learning offer. 

Top 3 Audiolearning Benefits
Top 3 Audiolearning Benefits (Bookboon)

 

Q. How does knowledge anchoring work with audio learning versus traditional learning?  

Audio is perfect to grasp a concept in a short time. The learner gets the framework and recommendations. And is ready to use it immediately for his or her purpose. eBooks deliver more complex and detailed information in a digestible way. Reading is faster than listening, compensating the usually bigger scope of an eBook.

In terms of perception, science suggests that audio learning is comparable to reading. As a study from the researchers of Gallant Lab at UC Berkeley published in the Journal of Neuroscience concluded, it does not make a difference for the brain if the word is spoken or read. A study from the University of California by Matthew Traxler comes to a similar conclusion. You can choose the format that suits you best. 

 

Q. What is your vision of the evolution of corporate training in the next 5 years? 

The vision of Bookboon Learning for the future of learning is focused on simplicity. As the world continues to grow ever more complex, all our data points in the direction of even-further increasing simplicity.  

There is a very interesting annual simplicity study by global brand strategy firm Siegel+Gale, defining simplicity as a strong driver for brand loyalty. Consumers prefer a seamless, simpler, and faster brand engagement, as this saves one very important thing: Time. From our experience, you can easily transfer these finding to learners. Instead of overwhelming them with complex experiences, simplicity of content and learning paths will always pay back in highly appreciated timely efficiency, leading to higher motivation and steady recurrence – both fundamental requirements of successful learning programs. 

Q. What have you observed in the world of training during the Covid-19 crisis? 

A year ago, there still where discussions about the relevance and impact of online learning.

Due to the worldwide COVID restrictions, digital learning is not just an option anymore, it’s a necessity now.

People had to dramatically adjust to new scenarios in a very short period. Remote Working, Virtual meetings, Working from Home, Homeschooling. All these new skills don’t come naturally, they must be learned, reflected, and adapted for the own personal situation. Digital learning can be done while life happens, while questions occur – it’s real time. It has proved its strengths and is the perfect companion to thriving these days.

More info:

Audio learning is the way to go: a new exclusive partnership between Coorpacademy and Bookboon

Bookboon Add-On

International partnership: Coorpacademy will distribute Cegos e-learning solutions in Europe [Press Release]

 

Cegos, a worldwide leader in learning & development, and Coorpacademy, a EdTech startup which deploys a digital learning platform adapted to the learners’ new uses, sign a distribution partnership agreement.

Through this new partnership, Coorpacademy customers will now have access to Cegos’ e-learning catalog on Soft Skills (in three different Html5 formats). This premium content will be available to Coorpacademy customers in France, Germany, Switzerland and in the UK.

Founded in 2013, Coorpacademy is a European EdTech startup specialized in innovative, scalable corporate digital learning solutions. Based in Paris and Lausanne, at the EPFL (Swiss Federal Institute of Technology)’s campus, the company is at the heart of Learning Sciences and Educational Technology Research, partnering with EPFL’s Research Centers. Thanks to its digital Learning Experience Platform, Coorpacademy supports companies’ transformation and efficiency by engaging their employees, partners and clients in upskilling on any topic central to their competitiveness, thus reaching top quartile engagement rates. To unleash the desire to learn, Coorpacademy has developed a proprietary Saas platform delivering latest generation instructional design backed by Ecole Polytechnique Fédérale de Lausanne Innovation labs, making corporate learning more fun, flexible and collaborative, truly centered on the end-user: the learner. Coorpacademy is part of the EdTech France association.

With its international culture and French origins, the Cegos Group is both a keen observer and a dedicated player in the world of work and business. The Cegos Group deploys a global offering, including turnkey and tailored training and development, operational consultancy, Digital Learning, Managed Training Services, international training projects, and certificate or diploma courses.

Running its own operations in 11 European, Asian and Latin American countries, Cegos is also active in over 50 countries through its network of partners and distributors, which are all leading e-learning solutions providers. Thanks to this network, its Catalogue on Soft Skills has 2.5 million learners per year.

Arnauld Mitre, co-founder of Coorpacademy, explains: “Since our creation in 2013, our vision of learning has been supported by outstanding, premium, unrivaled learning content and our ambition has been to offer the best possible learning experience to our learners. We have observed that our methods, from flipped learning to courses co-edited with top industry experts, showed high engagement rates amongst learners. We also thought that it was time for us to give our learners a pluralistic content offering in order to become a learning hub for top qualitative content. This is why we’re very proud to unveil this first partnership with Cegos, whose content catalog quality has been acknowledged worldwide and has won multiple awards. We’re thrilled to celebrate this major milestone in becoming a hub, allowing learners to find the best available content, with Cegos’ offer plus our existing catalog on learning soft skills.”

Pascal Debordes, Head of Channels and Alliances at Cegos Group, adds: “We are particularly proud to start this partnership with Coorpacademy. This fast-growing company and Cegos share the same learning & development conviction. Digital transformation and technological breakthroughs are revolutionising jobs and skills. The challenge is even more significant with the global health crisis we are facing, and which will have huge consequences on employment and organizations: millions of employees around the world will have to upgrade or refresh their skills through learning. More than ever, L&D has a crucial role to play. The power and the services provided by the Coorpacademy Learning Experience Platform (LXP) coupled with the innovation and the 18 languages of our Soft Skills catalogue is a premium answer to skills development challenges that companies need to address.”

If you want to discover more about the partnership, it’s here.

The Battle of Premium Content in the Learning and Training Industry

 

On April 23rd, Coorpacademy co-founder Arnauld Mitre was invited by Fabernovel to their MultipLX, the Learning Expedition from your desk, to talk about the key stakes in corporate digital learning.

Video is in French but you can watch it with English subtitles.

Amongst these stakes, content. One of the biggest issues in the learning and training industry – which is a content industry – is to think that 2 contents with the same name are worth the same. Thinking that I would be able to learn how to become a better manager for example, on any support, with any course called ‘How to become a better manager?’ There are no other industries where this is the case.

You wouldn’t say, for example: “I’m going to watch a detective series”. But rather: “Would I watch Columbo?” or “Would I watch Money Heist?” These are not the same profiles; one chooses a particular content.

The first battle for the learning industry is the battle of content, the one you can find nowhere else, the battle of the best content.

In 1996 Bill Gates was already saying: “Content is King.” And it is even more true in the learning industry!

What about you? Are you more Columbo or more Money Heist?

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